Think, create and lead in unconventional ways

Marketing podcast with Sarah Stein Greenberg

In this episode Tape Marketing Podcast, I interviewed Sarah Stan Greenberg.Sarah is Executive Director & Author of Stanford University d.School Creative behavior of curious people: how to think, create and lead in unconventional ways.

Key points:

Ambiguity is an unacceptable concept, but doing so can unleash the creativity and innovation required to make major changes. Humans are creative creatures-but most of us need some help from time to time to get out of trouble.

In this episode, Sarah shared her experience as the executive director of Stanford University’s d.School and talked about how her upcoming book can help people unleash their creativity.

Questions I asked Sarah Stan Greenberg:

• [1:03] What is D school, who is studying, and how is it different from traditional degree programs?
• [2:07] Is it a degree-wide course or can anyone decide to register?
• [2:57] Have you found that the company sends executives to D school to learn how to become more creative?
• [3:43] How would you unravel the word “creative”?
• [4:47] You really planned a course taught in school-so are you leaking secrets in your book now?
• [5:44] What role does leadership play in the book itself and the D school?
• [8:04] If people tend to think that they are not creative, how do you get them to rethink their relationship with creativity?
• [12:19] What role do you feel uncomfortable play in it?
• [13:35] In the past year, all the ambiguities and changes in our daily lives have undoubtedly added color to my work-I want to know if you have experienced the same thing and to what extent?
• [15:30] In your opinion, how much is the relationship between design thinking and collaborative behavior?
• [18:37] Would you tell those who might not be curious?
• [20:30] Do you feel any external pressure to go to the coffee shop to order more creatively? If you are not “creative,” do you feel that you are being targeted by the bullseye?
• [22:10] Where can people find more information about your book and D School work?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

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