The hottest social media platforms are improving their advertising capabilities.
Over the past few months, TikTok has added new feature Available to advertisers to help monetize their platforms.
The advertiser’s newest addition is called TikTok Pulse: a way for brands to help become part of the everyday moments and culture of community engagement.
What is TikTok Pulse?
TikTok Pulse is a new contextual advertising solution, which means your ads are displayed around popular content.
More specifically, your ad can appear next to content in a user’s “Recommended for you” feed.
TikTok says its new Pulse solution will feature your brand’s TikTok ads in the top 4% of all videos on the platform.
Other benefits of TikTok Pulse include:
- Drive engagement and action
- Confidence in Brand Suitability Measurements
Currently, TikTok will offer 12 Pulse categories for brands to choose where to display their content. Some (but not all) categories included are:
- beauty
- Fashion
- cooking
- gamble
It enables you to engage with the groups most relevant to you by allowing you to choose the categories in which your ad will appear.
To ensure your ads run next to popular content, TikTok will use an inventory filter created in-house.
They ensure that the content shown is verified content with the highest brand applicability on the platform.
One way to measure this impact is through its third-party brand suitability and visibility verification. You will have access to these tools for post-campaign measurement.
Emerging Revenue-Sharing Programs
With such a diverse mix of individual creators, public figures and advertisers on TikTok’s platform, the company is pursuing its first revenue-sharing program.
As of now, individual creators and media publishers with at least 100,000 followers are eligible to participate in the program.
We’ll update this article when more information about the new revenue-sharing program becomes available.
source: Tik Tok
Featured image: Kaspers Greenwalds/Shutterstock
