TikTok now allows advertisers to integrate interactive plugins into in-feed ads.
These interactive elements, including pop-ups, gestures and stickers, are designed to help brands engage and engage their audience.
The social media platform, which now has more than 1 billion monthly active users, is looking to give advertisers more options to create audience engagement in a full-screen, sound environment.
This addition opens up many creative new options for advertisers to enhance their current TikTok advertising strategy or implement a new one.
New Visual Elements Offer Advertisers Engagement Opportunities
According to TikTok, “interactive plugins are compatible with campaigns targeting app installs, conversions, reach and frequency (traffic, video views).”
Depending on their goals, advertisers can choose from several types of interactive add-ons, which are divided into two tiers: standard and premium.
Standard plugins are designed to help marketers achieve low-funnel marketing goals such as clicks and conversions. They include:
- graphics card: Use to visually highlight messages, share offers, or drive traffic to an app or website.
- Gift Code Stickers: To increase conversions, attract new buyers and increase the loyalty of existing customers.
- Voting stickers: Encouraging audience participation, building connections, and gathering feedback.
- Countdown Stickers: Create a sense of urgency and create buzz about an ongoing or upcoming event.
Premium add-ons are designed to help brands achieve their high-end goals, such as increasing awareness and building community. Currently includes:
- Pop-up display: Used to highlight products and drive clicks, leading users further down the sales funnel.
- gesture: Designed to please the audience and increase engagement.
TikTok also plans to add a Super Like 2.0 plugin to its premium products. This will create a floating icon that appears when interacting with the ad, showing a pop-up card pointing to the landing page.
Interaction drives action
Experiential marketing has been proven to be effective, whether online or in person.
according to Online Research in Finance85% of consumers say they are more likely to make a purchase after participating in a brand experience.
TikTok found in its own research that “users who have shared, liked or commented on a TikTok-branded video are 150% more likely to purchase a product or service.”
These people, referred to as “brand participants” by social media platforms, were also 350% more likely to visit a brand’s brick-and-mortar store and 40% more likely to visit an advertiser’s website or app.
While these statistics are based on current usage trends and therefore do not include data from newly released interactive add-ons, it still hints at the power of interaction on the platform.
source: Tik Tok
Featured Image: art_inside/Shutterstock
