When we tried to restore some kind of normalcy in 2021, the impact of the pandemic has penetrated this year—as we know, it has affected and shaped the future of marketing for businesses and small businesses. In the face of new and old challenges, we strive to innovate and move forward with difficulty amidst changes and lessons learned.
In the past year, I have chatted with some amazing guests on the Duct Tape Marketing Podcast. I want to review the most popular episodes we aired in 2021.
If you like what you hear here, please check Complete show lineup.
1. Oliver Burkeman-make the most of your time
Oliver Burkeman is the author of “Antidote: The Happiness of People Who Cannot Endure Positive Thinking.” Over the years, he has written a popular psychology column for the Guardian.He is the author of a new book Four Thousand Weeks: Time Management for Mortals.
The biggest gain:
The average life span of human beings is short. No one needs to tell that there is not enough time. We are obsessed with lengthy to-do lists, full inboxes, work-life balance, and endless struggles with distractions; we are full of suggestions to increase productivity and efficiency, and “life tips to optimize our lives” “. But usually, these techniques will eventually make things worse. In this episode, Oliver Burkeman talks about the concepts in his book: Four Thousand Weeks: Time Management for MortalsWe discussed many unhelpful ways we start thinking about time, and how to think and do things in different ways so that we can perform better in the moment.
Click here to listen to the episode.
2. Clare Kumar-how to optimize your job performance
Claire Kumar Help busy professionals optimize their performance. She is a media writer on productivity, organization, and work-life integration.
The biggest gain:
People are busy, and this applies to all job roles—entrepreneurs, business professionals, employees, full-time parents, consultants, as you can think of, we are all busy. Clare Kumar works directly with individuals and professionals to help them optimize performance and work-life integration. In this episode, Claire shares how to change your way of thinking to help you develop lasting habits, improve work efficiency and optimize work performance.
Click here to listen to the episode.
3. Solo Show – Create content for every stage of the customer journey
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use Duct Tape Methodology.
The biggest gain:
Content cannot and should not be treated as a bunch of one-off items. Its creation needs to come from a comprehensive strategy. Because it is such an important part of today’s marketing puzzle, it needs to be incorporated into every stage of the customer journey. When a person moves along the customer journey, you must engage them with content throughout the process to keep them in touch with your business, and the best way to do this is to combine the content you want to develop with each Match the content of the stage. Marketing hourglass. In this episode, I will share how to create content for each stage of the customer journey.
Click here to listen to the episode.
4. Mike Michalowicz-How to create marketing that cannot be ignored
Mike Michalowicz is a speaker and best-selling author. He is the creator of Profit First-hundreds of thousands of companies around the world use it to increase profits. He has a new book today called— Out of the ordinary: marketing that can’t be ignored!
The biggest gain:
Many business owners feel frustrated because they feel invisible in a crowded market. They know that they are better than their competitors, but when they focus on this fact, they get very little reward. That’s because, for the customer, better is not actually better. Different is better. Those who market in different ways win. In this episode, Mike talked about his new marketing book, Out of the ordinary, He provides an effective way to position your business, service or brand to attract attention, attract the best potential customers, and turn these opportunities into sales.
Click here to listen to the episode.
5. Ryan Englin – How to attract the right talent
Ryan is the CEO of Core Fit Hiring, a company that helps blue-collar companies fill the front lines with high-quality technicians and craftsmen.
The biggest gain:
Finding the right talent is not easy. In fact, many people waste their time hiring the wrong people, or find it difficult to retain the people they try to attract. In this episode, I discussed with Ryan Englin, founder of Core Fit Hiring, why it’s so difficult for people to attract the right talent today, and what you need to do to attract high-quality frontline employees that match your company’s values-and how to keep them Come down.
Click here to listen to the episode.
6. Jeffrey Shaw – Make your self-employed business sustainable and successful
Jeffrey is an experienced speaker and small business consultant. He helps self-employed individuals and small business owners control their businesses in situations that seem beyond their control. He is also the author of a book: Self-employed life: creating sustainable and successful business and personal development strategies.
The biggest gain:
Self-employment means more than self-employment. It is a choice to challenge yourself while building a business and let personal growth. As we develop ourselves, we have raised the bar-we have the ability to achieve greater success. What self-employed people need is business strategy and personal development to achieve and maintain success. In this episode, Jeffrey Shaw shares his overall approach to achieving sustainable self-employment success.
Click here to listen to the episode.
7. Jacqueline Lieberman-Make the brand more humane
Jacqueline Lieberman (Jacqueline Lieberman) is the former managing partner and head of global strategic story, and is currently the founder of BrandCrudo.
The biggest gain:
A brand is how people introduce a company and how they interact with the company. The more humane the brand, the better the interaction effect. All popular brands are those that behave like humans. They have a conscience, a point of view, a soul, and a personality. In this episode, Jacqueline Lieberman (Jacqueline Lieberman) discusses her work with clients and the way she helps many brands become more humane.
Click here to listen to the episode.
8. Sophia Goldkin-simple truths about happiness
Sophia Godkin is a health psychologist, happiness scientist and happiness, relationship and transformation coach.She is also the author of this book 5-minute gratitude diary: gratitude, positive, looking for happiness.
The biggest gain:
During her journey in her PhD, Dr. Sophia Goldkin found that she was under tremendous pressure, which made her realize that life can be lived in a more harmonious inner state. There are many reasons for this sentence: “All you have to do is decide to be happy.” But how many people really have the tools, resources, and mentality that can determine happiness? There are many things that actually prevent us from deciding whether or not we are happy. In this episode, Dr. Sofia Goldkin delves into the simple truth of finding happiness.
Click here to listen to the episode.
9. Tripp Lanier-Realize your potential through a dangerous life
Tripp Lanier A professional coach, the author of this book that will make you dangerous, and the newcomer podcast: the host of Transcending Hardcore Bastards and New Age Cowards, the podcast has been downloaded millions of times for more than a decade. We are discussing his book This book will make you dangerous – A guide for the few men who refuse to sleepwalking for a lifetime.
The biggest gain:
Tripp Lanier has spent thousands of hours instructing visionary people around the world on how not to stay up late and how to see opportunities instead of walls. In this episode, Tripp Lanier focuses on mentality and shares how to challenge fear, align life with meaning, and find clarity and direction in life.
Click here to listen to the episode.
10. Allan Dib – Is a one-page marketing plan suitable for your business?
Alan Dieb is a Serial entrepreneur, rebellious marketer, and number one best-selling author.Alan Dieb wrote One-page marketing plan: Get new customers, make more money, and stand out from the crowd.
The biggest gain:
To build a successful business, you need to stop random marketing and start following a reliable plan to achieve rapid business growth. Traditionally, developing a marketing plan is a difficult and time-consuming process, which is why it is usually impossible to complete. In this episode, Allan Dib talks about his 1-page marketing plan-this is a breakthrough in marketing implementation that makes it easy and quick to develop a marketing plan.
Click here to listen to the episode.
Is your favorite series on the list? If not, we would love to hear which one you like best!
To our podcast viewers, we really appreciate your support over the years!If you like this show, please click to subscribe, if you like this show Give us a comment iTunes, please!
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