Tuesday, January 31, 2023
HomeMarketingTop 6 Free Survey Makers for Marketers

Top 6 Free Survey Makers for Marketers


The number of online surveys has increased dramatically over the past decade, according to Pew Research Center.

from short social media polls lengthy feedback formresearching your target audience and finding out what they think has never been easier.

You have a lot of options for free survey makers.

That’s the good news.

The bad news is that you’ll have to study your options carefully to figure out which survey tool is best for you.

In this article, I do the dirty work for you.

Below I’ve outlined the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly choose the one that best suits your needs.

But first, caveats.

What’s missing from free survey makers

There is usually a problem when something is free. The same goes for free survey makers.

Free plans offered by free survey tools or paid survey tools generally have the following limitations:

  • Export options are limited. You may not be able to export survey data for viewing in Excel or Google Sheets. There may be only PDF export options or no export functionality at all.
  • Limited analysis. Free survey tools often ignore analytics.You may be left to your own pivot table and Excel expertise If you want to create anything fancy from your survey data.
  • Limited survey functionality. This can range from limiting how many respondents or questions each survey can have, to allowing only so many question types (e.g., multiple choice, long form, etc.).
  • Limited perks. By privilege I mean those other features that make software go from good to great. For survey makers, this might mean easily accessible support, the ability to embed surveys into emails or web pages, multiple user accounts, or integration with other email marketing or CRM software.
  • no brand. Free survey makers give you their tools for free. In return, you give them free brand awareness. Don’t expect to be able to swap their logo for your own.you might be stuck with them Brand Promotionand a prominent link to their website throughout the survey process or on the thank you page (or both).

If any of the above is a dealbreaker for you, you should plan to invest a little money in a paid survey tool. That’s why I’ve also listed the starting prices for all six tools below.

If you end up having to upgrade later, it’s easier to do so with tools you’re already familiar with.

Top 6 Free Survey Tools

Without further ado, I’ll introduce the best free survey-making tools you can find today. These are listed in no particular order.

1. Google Sheets

Google SheetsScreenshot by author, June 2022

Are you living or dying because of Google Drive?

Good news: Google also offers free survey software through Google Forms.

Well, I know I’m just saying these aren’t presented in a particular order, but I’ll openly admit that Google Forms are my personal favorite. Check out all the features included in their free plan!

All you need is a free Google account to get started.

Here’s what’s included in the free plan:

  • Unlimited investigations.
  • Infinite questions.
  • unlimited respond.
  • Export to Google Sheets.
  • Investigate logic (ability to skip or trigger questions).
  • Ability to embed images and YouTube videos.
  • Ability to embed surveys on your website and share to social media.
  • Survey analysis, real-time updates.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free branding.

What the free plan is missing:

  • Enhanced security and collaboration options.
  • Integrate with your existing Google Workplace account.

price: Totally free. Pricing for Google Workplace starts at $6 per user per month.

Most suitable: Anyone and everyone, for business or leisure use.

2. Investigate the monkeys

survey monkeyScreenshot by author, June 2022

Survey monkeys are This Online survey tool. It was founded in 1999 and is still the most well-known online survey software.

Despite the limitations of its free plan, SurveyMonkey remains popular due to its intuitive interface and brand recognition. Notable clients include Allbirds, Tweezerman and Adobe.

A nice bonus is that you can test any paid feature with the free plan. (You won’t be able to actually use it in a live survey until you pay.)

Here’s what’s included in the free plan:

  • Unlimited investigations.
  • 10 questions.
  • 15 question types.
  • Each survey has 100 responses.
  • Over 250 customizable survey templates.
  • Ability to embed surveys on your website.
  • mobile application.
  • a user.

What the free plan is missing:

  • Unlimited questions, question types and responses.
  • Data export – that’s a big deal!
  • Custom branding.
  • Investigate logic (ability to skip or trigger questions).
  • Teamwork.
  • Advanced security (single sign-on, HIPAA compliance).
  • A/B testing.

price: Freemium. Paid plans start at $16 per month for individuals and $25 for teams.

Most suitable: Those who want a tried-and-true survey maker with all the features you could possibly ask for.

3. input form

type formScreenshot by author, June 2022

Many online survey tools are designed for the public.

Readers of Search Engine Journal will be delighted to hear about a survey tool created just for us. Typeform is purpose-built for marketers, user experience Researchers and business owners like us.

Here’s what’s included in the free plan:

  • Unlimited investigations.
  • 10 questions per survey.
  • 10 replies per month.
  • Basic question type.
  • Basic reporting and analysis
  • Ability to embed surveys on your website.
  • Integrate with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What the free plan is missing:

  • Unlimited questions and answers.
  • Customize the thank you screen.
  • Custom branding.
  • Investigate logic (ability to skip or trigger questions).
  • Teamwork.
  • Ability to accept payments.
  • Investigate objects like the ability to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

price: Freemium. Paid plans start at $29 per month.

Most suitable: Business users, UX researchers, and marketers looking to track customer behavior.

4. Zoho Survey

Zoho SurveyScreenshot by author, June 2022

Zoho Survey is part of the Zoho suite of applications for sales, HR, IT, financeand pretty much any type of business user you can think of.

Their survey tools are as powerful as you might expect, given their tenure in creating SaaS software for businesses. Clients include well-known companies such as Netflix, Amazon, Facebook, and Change.org.

Here’s what’s included in the free plan:

  • Unlimited investigations.
  • 10 questions per survey.
  • Each survey has 100 responses.
  • Ability to embed surveys in emails or websites, or share to social media.
  • Export to PDF.
  • 250 survey templates.
  • Password protection and HTTPS encryption.
  • a user.

What the free plan is missing:

  • Unlimited questions and answers.
  • Ability to export to XLS or CSV.
  • Investigate logic (ability to skip or trigger questions).
  • Custom branding.
  • Teamwork.
  • Respond in real time.
  • Multilingual survey.
  • Integrate with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite, and more.

price: Freemium. Paid plans start at $25 per month.

Most suitable: Zoho users, or anyone who needs an extra level of security for investigations.

5. Alchemist

Alchemist InvestigatorScreenshot by author, June 2022

Alchemer is an advanced investigation tool developed for enterprise clients.

Paid features include custom coding so you can customize every element of your survey, from survey URLs to form logic.

They stand out among free survey makers because they are one of the few companies (besides Google Forms) that offer unlimited questions and Excel export on their free plan. Customers include Disney, Salesforce, Verizon and The Home Depot.

Here’s what’s included in the free plan:

  • Conduct three surveys at a time.
  • Infinite questions.
  • 100 replies.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What the free plan is missing:

  • Unlimited investigations.
  • Unlimited response.
  • Unlimited question types.
  • Investigate logic (ability to skip or trigger questions).
  • Custom branding.
  • Ability to embed surveys in websites.
  • Export to PDF, PowerPoint or Word.
  • Investigate objects like the ability to upload files.
  • Survey analysis and reporting.
  • Ability to accept payments.

price: Freemium. Paid plans start at $49 per month.

Most suitable: Business users who need to create long surveys with advanced logic and question types.

6. sheet

jotform investigatorScreenshot by author, June 2022

With over 10,000 templates, Jotform is the survey maker with the most form templates on our list.

Jotform also stands out for letting you accept payments for the free plan (though you’re limited to 10).

This popular survey maker includes AMC and a wide range of clients including Nickelodeon, Redfin and the American Medical Association.

Here’s what’s included in the free plan:

  • Five surveys.
  • 100 questions per survey.
  • Each survey has 100 responses.
  • Ability to embed surveys in emails or websites.
  • Export to PDF or Excel.
  • 10,000 survey templates.

What the free plan is missing:

  • Unlimited investigations.
  • Unlimited questions and answers.
  • Investigate logic (ability to skip or trigger questions).
  • Custom branding.
  • HIPAA compliance.

price: Freemium. Paid plans start at $29 per month.

Most suitable: Users who wish to provide templates for various possible surveys.

Which survey tool will you use?

There really is a survey maker for everyone.

The options above are solid choices. Which one is right for you may depend on your organization’s needs and your personal preferences.

Take advantage of the free trial and see which one you like best.

More resources:


Featured Image: Prostock Studio/Shutterstock





Source link

RELATED ARTICLES

Most Popular

Recent Comments