How easy is it for you to eliminate noise and communicate with customers?
Due to the convenience of mobile devices, customers now have higher expectations of companies and hope to interact with them in different ways through text messages.
Understand the importance of SMS to local businesses and how to use it effectively.
On December 8, I hosted a sponsored webinar hosted by Marketing Director Matt Boyce and Podium Partner Marketing Manager Austin Miller.
They surveyed more than 1,000 customers to understand how consumers feel about texting with local businesses and how local businesses use it.
In this quick webinar review, you will get some tips and advice on making the most of these insights. more details, Access the entire webinar.
The evolution of business messaging
The way companies communicate is constantly changing and evolving.
It started with the telegraph, evolved into a postal service, and continued to evolve into the rise of e-mail.
problem: Now, our inbox is full of emails.
Answer: Short message.
Consumers say that texting is a simple and convenient way to respond to businesses.
To extremely 98% high open rate, SMS marketing is equivalent to the open rate of email marketing in its heyday.
Short message Click rate 18% – 6.9 times higher than email – but Only 12% of local businesses use SMS As a marketing tool.
This means that most local companies have not yet used text messages, and they have overlooked many opportunities to better interact with customers.
Your brand can become a leader.
Your brand can show that it cares, show that it respects customers’ time, and make a good impression by providing the convenience of text messages.
[Gain A Marketing Advantage Over Your Competition] Visit this webinar now →
The power of conversational texting
Your consumers are eager for conversations beyond the message explosion.
- 74% of consumers said they would text local businesses like real people.
- About half of consumers said that if employees introduce themselves, they are more likely to reply to corporate text messages.
SMS marketing advantages
When asked if consumers want to be able to communicate with local companies via SMS, they had to say:
- 24%-Yes, I have done this.
- 43%-yes, I haven’t.
Due to the desire to interact with companies through text, companies also have a great opportunity to differentiate themselves through this channel.
Make your brand stand out Be the first company to market SMS messages in your market segment.
If done well, you can gain an advantage and stand out from the competition.
Consumer SMS Trends
Texting yes Response rate increased by 209% Compared to phone calls, emails, and even Facebook Messenger.
Although consumers usually do not reply to voice mail and phone calls, they usually reply to text messages.
why? It is fast and simple.
Consumers are looking for convenient When communicating with companies.
For example, you might find that your customers really like to reply to text messages outside of working hours.
Maybe you can provide immediate answers or create a low-threshold entry point to cultivate new potential customers.
When you use SMS in marketing and sales channels, your customers will feel that they have a special connection with your brand.
[Get All The 2022 SMS Trends] Visit this webinar now →
SMS marketing techniques for local companies
Podium conducted a survey of 1,000 respondents; their answers will give you insight into how to create the perfect SMS messaging strategy.
Offer rewards
Podium found that customers want local merchants to send:
- Rewards (coupons, discounts, promotional codes).
- Loyalty offers and benefits.
- “In stock” notice.
Add personalization
You can also build stronger connections by adding personalization to your text messages.
Personalization, such as using a customer’s name, can significantly affect sales and customer service.
Sending frequency
On average, Podium recommends sending SMS once a week or once a month.
However, the frequency of sending promotional information depends on the type of business.
Create a frictionless buying experience
Text messaging enables your business to be proactive, nurturing customers and gaining sales in a matter of minutes.
Just answer questions there, provide instant and valuable links, and show your potential customers what you care about, thereby increasing your conversion potential.
For example, you can in a short time:
- Create a frictionless second service payment method in the SMS experience.
- Build a sales funnel starting from Google search and move potential customers to a quick opt-in to start the cultivation phase.
- Easily convert your potential customers through SMS payment.
- Asking customers to leave comments will help optimize your page and make you rank higher on Google.
[Learn How To Implement SMS Payments] Access the full webinar now →
SMS is great because it is already on everyone’s mobile phone, and your customers can complete all these operations without downloading other apps.
How to avoid unsubscription
When companies send them text messages without permission or do not remember to register, consumers will unsubscribe.
Make sure you have the right to send text messages to customers by letting them opt-in.
Other circumstances leading to unsubscription are:
- Too many messages received.
- Receive messages that have nothing to do with them.
- more.
[Learn Each Reason Customers Unsubscribe] Access the full webinar now →
[Slides] SMS Marketing for Local Businesses: Trends You Need in 2022
This is the presentation:
Image Source
Featured image: Katrinaku/Shutterstock and Paulo Bobita/Search Engine Magazine
