John Jantsch’s Marketing Podcast
In this episode Tape Marketing Podcast, I will talk about the last part of the three-part solo exhibition marketing hourglass series I am doing.In the first part, I talked about Customer journey and marketing hourglass. In the second part, I discussed Create content that supports every stage of the customer journeyThen in the third part, I will end this series with what I call a content planning seminar. This is the third part.
Key points:
Waking up on Monday and deciding what to write on the blog is not a content strategy. Content is an important element in the marketing puzzle, and you must plan your content like you plan a year’s promotional calendar or budget.
Looking at content from a strategic perspective means that you must understand the body of work that needs to be created over time in order to turn your content work into an asset that will serve your business in the long term. In this episode, I will end the marketing hourglass series with a content planning seminar. I will explain how to plan your content in the right way to align with business goals, goals, and customer journeys.
Discussion points:
- [1:12] The right content can power every aspect of the marketing hourglass
- [3:21] Content planning starts by proposing monthly themes and creating global sketches
- [4:27] What should your content be about
- [6:27] Break down your year into quarterly goals and priorities
- [7:30] Example content target
- [9:12] Plan your content quarterly to support the goals you set
- [11:59] Make your monthly content calendar
- [12:56] Plan to make delegation easier
- [13:31] The success of the plan depends on measurement and whether your content moves you towards your goals
Resources mentioned:
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