What is the best local SEO content strategy for more than 100 regions?

In this week’s Ask An SEO, Mehmet from Adana, Turkey wrote:

“Hello. I own a company that provides cleaning services and serves about 120 different communities.

I want to create a separate article for each city, region, community, and service search. Is this the correct local strategy? What should the link structure look like? “

Very good question.

Your question involves the article and link structure, so we will focus on it today.

But i want to make sure it’s not yours if only Local search strategy.

A comprehensive local SEO strategy will also include:

No matter where customers search for services like yours, you want to be there and convert them immediately or direct them to the desired URL to learn more.

So let’s talk about the idea of ​​writing a separate article for each city, region, community, and service.

Local articles for each service and area?

This sounds like a lot of work, rather than providing a great user experience for your potential customers.

Articles and blog posts can be great snippets of information at the top of the funnel, which can increase visibility and make your brand famous.

They are very suitable Consideration and evaluation phase, Especially in the case of long sales cycles or large items.

However, let us first consider the intentions of local searchers who may be looking for cleaning services.

Of course, you will meet people who are very curious about a certain type of service, how it works, the products used, etc.

But many others just want to know the following:

• Do you drive when I need you?
• How much will this cost?
• Do you provide services for my area?
• Can I make an appointment for a consultation?
• Do you have a place I can go?
• Who else has used your service?
• What do people think about working with you?
• How far are you from where I need you to go?
• What type of equipment do you use?
• Do you have any major?

You don’t want them to sift through more than 800 words of written articles to find simple answers that might instantly convert them into scheduled appointments, phone calls, or other desired actions.

It is also a daunting task to provide enough unique information for each location to produce fascinating, high-quality articles about it.

If you have a budget (now or in the future) and want to invest in producing content to meet the intent of various types of searchers in each region, this will be part of a great promotional strategy.

But you don’t want to use articles as the primary, all-encompassing destination for local searchers.

Use local landing page instead

There are more convincing ways to convey these answers than in the article.

one Comprehensive map Enable searchers to determine how far they are from the business location or whether you provide services to their area.

one Embed video Allow them to quickly understand your facilities, equipment, technology and personnel.

Local comment You can show your recent customer feedback and provide social proof when and where they are considering using your service.

High-quality photos Can help them understand the experience you provide.

Local content and offers Can meet the information and conversion needs of visitors.

Click to call, book or contact Features (even real-time messaging) make it easy for those who are ready to switch to do so.

These are all elements of a good local landing page experience.

From here, you can link to more in-depth resources.

Yes, you can definitely use login page templates to create professional pages for certain types of services, lines of business, etc.

The most important thing is that your local page is:

• Responsive.
• Optimized for search and conversion.
• Designed to provide next steps for all different types of local searchers.
• Appropriately Mark with related patterns Therefore, Google understands how and why your page is the best answer to related queries.

See John McAlpine SEO checklist for the perfect location page More tips on how to create a great local landing page.

Now let people visit your local page

Use the locator to help searchers find the correct location. Linking back to the locator ensures that customers can also go back and explore other locations and services.

Your locator can be located in the main menu and appear on the homepage, and each local page can be accessed with just a few mouse clicks.

Bread crumbs It is a good navigation tool.

You can use templates for local pages to keep the look, feel, and experience consistent, and reduce the workload of making them.

Duplicate content Will not affect your ranking, So don’t worry that these are generic at first. Over time, you will add as much localized content as possible.

Refer to local landmarks and crossroads, share internal and external photos, explain any special services provided by the location, etc.

You can also link to the corresponding local page from each Google business profile and online listing. This is much better than sending people from localized searches to your homepage.

See who else is doing organic and local rankings under the conditions you want to dominate. These may be competitors, information portals, local community organizations and media, directories, social content, etc.

Ask yourself:

• Can I beat them?
• Can I go public or advertise with them?
• Can I let them link to my website?

If you can’t find a method that appears naturally or in the first 3 MapPack results, you may want to run a local PPC campaign to direct people to relevant pages in that geographic area.

You can also use articles and blog posts to provide more information queries and direct people to your locator to find their nearest location.

Check 8 ways to promote local business in a competitive market through search And watch our Proven local marketing strategy to drive customer experience and return on investment On-demand webinars for more tips.

Establish proper systems and processes to manage your growing business

Finally, as a multi-location, service area business, you also face some additional challenges.

Creating all this content is the same thing as these landing pages.

But you must be able to keep everything accurate, measure engagement and performance, and edit and update.

even Change your working hours Holidays become important when you have to do this on 120 Google profiles and local login pages.

In addition, data aggregators use outdated information, Google user suggestions for editing, ownership conflicts, etc. to introduce various inaccuracies into local lists.

It won’t hurt to study some Local SEO tools and platform options Make this job easier.

Compare the cost of this tool with the labor savings you will save and the business benefits of improving local SEO performance at this scale.

Building your local influence is not a quick job. However, if you can automate some of the tasks of monitoring, updating, and finding new opportunities, you will be far ahead.

More resources:

Ask SEO It is a weekly SEO advice column written by some of the top SEO experts in the industry carefully selected by search engine magazines. Have a question about SEO? Fill out our form. You may see your answer in the next #AskanSEO post!

Featured image: Shutterstock/milo827