Can’t decide what YouTube video to make next? The company shares tips on using data to determine what your audience wants to see.
A new video posted to YouTube’s Creator Insider channel explains how to gather insights to find inspiration and opportunities for new content.
This video covers three ways to decide what to do next with your YouTube video:
- market survey: How to understand audience needs and find content gaps.
- Tools and Data: What resources you can use to find information about people, audiences, and their interests.
- Make a decision: How you apply and interpret the information you collect to determine your next video.
Here are the key takeaways from YouTube’s new video.
3 Steps to Deciding What YouTube Video to Make Next
1. Understand the needs
First, you have to estimate the size of the potential audience for the content you want to create.
Need the type of video you want to create next?
Answering this question can help you set realistic expectations for how your content will perform.
Consider if there is an established interest in the next video you want to make, or if it will target an original subject without a verified audience.
It may take more time to see the success of original themed videos because you have to get interested in new things.
To understand the needs of the YouTube video you’re going to create next, you can use different tools:
The purpose of using each recommendation tool is to find out how many people might be interested in a video before you finish creating it.
It may also be helpful to search for similar videos on YouTube and see their view counts.
Once you understand the potential audience size for your next video, you can better estimate the opportunity level.
2. Know your audience
Next, you need to understand what your audience likes most and what more they want to see.
The idea of building an audience profile in your head so you can tailor your content to specific types of viewers and what they like to watch.
The best place to start collecting this information is audience Tags in YouTube Analytics.
There, you can see which videos and channels your viewers are watching, and which demographics your viewers belong to.
This insight can help you make sure you’re meeting what they want to see.
3. Know Your Competitors
After figuring out what you need for your next video idea and getting a better understanding of your audience, the next step is to research your competitors.
See what other videos are in your niche and where there are gaps or opportunities.
No way, this step requires watching a lot of YouTube.
In particular, you need to watch content that is related to the video you want to create, or that you think your audience is already interested in.
When you do this, what you want to ask yourself is: “How can I make something better or different that already exists?”
This should help give you the insight and inspiration you need to decide what YouTube video to make next.
See the full YouTube video below:
Featured image: Diego Thomazini/Shutterstock
