Marketing Podcast with Augie Johnston
In this episode Tape Marketing Podcast, I interviewed Augie Johnston.Augie Is a 35-year-old former YouTuber, a former professional basketball player, and later an entrepreneur. He is currently making waves in the video editing industry through a startup called Vidchops.
Key points:
Video is a very powerful medium that can help you build authority in your market segment and connect with your audience through your information on a personal level.But… the video is suitable Your Business?
The short answer is yes. In this episode, Augie Johnston discussed with me how companies of all sizes can start using video effectively and how to use video in your content strategy.
My question to Augie Johnston:
- [1:06] What does Vidchops do?
- [1:28] What problem did you try to solve when creating Vidchops?
- [2:18] What do you think today’s consumers expect from video?
- [3:41] Would you say that video still has a place in marketing and basic marketing?
- [4:28] For small businesses, what other ways are there to use video in their overall content playback?
- [5:38] Is the video on someone’s website useful because they are already increasing traffic?
- [7:02] Why might video be more effective than text or audio?
- [7:34] So for those who don’t use video, what’s a good way to get started?
- [9:51] Do you have any suggestions for people’s video length?
- [11:27] Can you talk about how VidChops works and what you do?
- [12:46] Who edits your video?
- [13:32] What trends do you see in the video now-what do people need to pay attention to?
- [14:21] Is there a more effective way to get people to take action from your video (ie video ending card, etc.)?
- [15:37] Where can people find more information about Vidchops?
More about Augie Johnston:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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