Marketing podcast by Jacqueline Lieberman
In this episode Tape Marketing Podcast, I interviewed Jacqueline Lieberman. Jacqueline is fOrmer managing partner and head of global strategic story, currently the founder of BrandCrudo.
Key points:
A brand is how people introduce a company and how they interact with the company. The more humane the brand, the better the interaction effect. All popular brands are those that behave like humans. They have a conscience, a point of view, a soul, and a personality. In this episode, Jacqueline Lieberman (Jacqueline Lieberman) discusses her work with clients and the way she helps many brands become more humane.
Questions I asked Jacqueline Lieberman:
- [1:04] One thing you often talk about is to make the brand more humane and put the goal into practice-can you talk about going beyond the slogan?
- [3:54] Some companies brand themselves in ways that have nothing to do with their products—such as insurance companies. Is creating brand personality an effective method?
- [5:36] How can brands address the fact that there are so many channels to reach consumers, but in many ways they cannot fully control it?
- [8:26] When a company hires an external brand strategist, what usually happens, what is your process, and how do you try to reverse the situation?
- [12:28] In terms of branding, what role does internal politics play in large companies?
- [13:42] How often do you have the opportunity to learn more about marketing?
- [14:58] Do you have any typical examples of internal communication where the gap occurred and did not cause a bad experience?
- [19:26] 2021 will still be the year when people start to retreat from 2020. Is there information about trends, behaviors, or things that people need to pay attention to?
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This episode of the Duct Tape Marketing Podcast is created by HubSpot Podcast Network.
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