The Agency Spark Podcast hosted by Sara Nay collected interviews with thought leaders in the marketing consulting and agency fields. Each episode is designed to inspire ideas that you can put into practice for your institution today.Check out the new Spark Lab consultation website here!
About the plot:
In this episode of the Agency Spark Podcast, Sara interviewed Alex Rossman. Alex is the founder and CEO of Rothman Media. He started his career as a touring music artist, where he quickly learned the skills of public relations and social media. As a proficient entrepreneur and artist, Alex turned his passion for social media into the award-winning organization Rossman Media. Since its establishment in 2017, Alex and his team have been named the “Best New Social Media Agency” by Business Insider in 2020, and have collaborated with companies such as Airbnb, OrangeTheory Fitness, Nike, Dior, Louis Vuitton, and Saks Fifth Avenue , Named a few.
Sara’s question to Alex Rothman:
- Tell me some of your stories, what brought you to this day?
- Should small businesses use TikTok as part of their marketing strategy?
- Is there a specific industry that is more suitable for TikTok and other unsuitable?
- For those who are not familiar with the platform, what best practices should be paid attention to on TikTok?
- What should people do with TikTok and what is the main difference between Facebook or Instagram?
- How does one become a trend leader on TikTok?
- What is your approach to develop an overall TikTok strategy for your clients?
- Any best tips on how to use paid advertising on TikTok?
- Do you have any insights on how to determine the paid spending budget on TikTok?
- For small business owners who want to learn more about TikTok, what resources do you recommend?
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