When Brian Solis posted X: The experience of business meeting designhailed as one of the best books to capture the zeitgeist of the digital revolution while laying out a practical blueprint for leading the future of modern customer experience design and innovation.
Even today, this book continues to lead the way forward, especially in the era of generative artificial intelligence. To prove its enduring relevance and value, Bookauthority has just declaredBest customer experience book ever!“
Additionally, X was and still is known for its stunning designs, which were not often found in business books at the time. In fact, X and its predecessors, WTF: What is the future of business – changing the way companies create experiences, Sparking a trend in business book design, it has earned a place on bookshelves, lobbies and coffee tables.
Here are some other interesting facts about X that you might not know…
Brian believed that for X to be taken seriously as a book about experiential innovation, the book itself had to be an experience.
Because this book explores how digital and mobile are changing customer expectations and therefore the customer journey, the book is designed as an “analogy app.” It has no traditional table of contents. It is organized by contextual topics in a linear format. And, the balance of written and visual narrative reflects the experience on your favorite apps versus traditional books. Brian's inspiration was to create a book that could be read intuitively by today's digital-first high school students.
The shape of the X was created after the iPad because smartphones were too small.
X was designed by Brian in collaboration with the amazing team mechanism.
X was originally supposed to be a follow-up to Brian's second solo book with Wiley, End of business as usual. Instead, publishers felt the gaps between topics were too great.Brian wrote what the hell to bridge the gap. Brian originally intended it as an e-book only, but later used the exercise to try out a paper book as an analog application. This sets the stage for X.
The “X” on the cover is real. This is multi-layered etched glass. To give it a lighting effect, the X was placed on top of the TV screen, illuminating it to create a range of colors. The video below is the result!
If you have read please share Network with your connections on X, LinkedIn, Facebook, Threads, TikTok!Please use this link It references a list. Thank you!
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