Rx.Health announced Thursday that it has expanded its partnership with Yale New Haven Health to provide a system-wide unified messaging platform designed to improve care coordination and patient engagement.
The New York City-based digital health company has partnered with Connecticut’s largest healthcare system for years, Start with GastroenterologyThe platform has been used to digitally engage patients before colonoscopies, for example, to ensure they are ready for surgery, reduce cancelled colonoscopies and increase patient satisfaction.
“The reason we have this partnership with Rx.Health is really to develop a unified strategy around how we engage and communicate with patients,” said Matt Zawalich, executive director of Health Information Technology Services at Yale New Haven. “I would say that at the moment we have a different set of solutions that don’t always align with each other.”
Rx.Health Enables YNHH to centrally manage all of its communications through Epic’s electronic health records embedded in the platform.
The company is a Mount Sinai Derivatives And it aims to help physicians adopt proven digital health tools holistically. The platform is capable of everything from online scheduling, surveys and screenings, telemedicine and mobile apps, and two-way texting and chatbots to prescribing digital therapies.
Better coordination of messaging and digital engagement between providers and patients is not only more effective for organizations, it can also help reduce patient confusion, Zawalwich said. Patients who have multiple appointments at YNHH and are overwhelmed or confused by information from different sources may not be ready to see a doctor and may miss appointments, he said.
“Another goal here is to try and address some of the issues that are causing appointments to be cancelled or not to come because we’re not communicating effectively with patients about what they need to do to be ready for their appointment,” Zavavich said. .
Rx.Health also helps YNHH increase patient engagement in telehealth.
“We’ve been supporting them through Covid as they ramp up their telehealth plans. We’re providing them with outreach to more than 5,000 telehealth patient visits a day,” said Richard Strobridge, CEO of Rx.Health. “They’re seeing What can we do to leverage our automation capabilities to make their processes more efficient and streamlined, especially as patients really start to learn about telehealth. Now, of course, we know that telehealth is here to stay. ”
Increasingly, hospitals are expanding their use of health technology platforms to stay connected with patients and improve care coordination, whether it’s providing virtual home care or simply interacting with patients before and after a visit. Companies ranging from digital health prescription platform Xealth to cloud-based software solution AdvancedMD are expanding their offerings to help providers better engage, educate and monitor patient health virtually.
But Strobridge believes Rx.Health is best positioned for the next phase of digital health as it automates and unifies the patient experience at the digital front door.
“So we’re really finally extending the scope of the agency beyond the agency and therefore providing better care,” he said.
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