For many companies, 2020 may be the most challenging year.
To deal with the epidemic, formulate new strategies and transform old strategies, hope Growing And fight against unstable income.
The latest data from the Content Marketing Association 2021 B2B content marketing: benchmarks, budgets and trends The report shows that 79% of B2B marketers have content marketing strategies. Among them, 70% of companies have adjusted their strategies to some extent due to the pandemic.
The pandemic has indeed tested the resilience of business owners like you.Fortunately, there is software and Marketing tools You can include it in your arsenal to help your business rebound this year and achieve your established goals. The only problem is that there are too many options to choose from, making the whole process a difficult task.
By sharing ten software tools you need to add to the stack this year, let’s make searching easier.
10 must-have software tools
1. Virtual team collaboration software
The epidemic is currently, Several companies Has begun to operate partially, if not all, as a virtual team.
Keep everyone on the same page When working in different locationsHowever, it can be challenging.according to mural, Virtual teams face challenges in communication, team relationships and task management. Lack of focus and productivity also seems to be a problem.
By providing effective communication channels, transparent task management, and organized workflow arrangements, installing virtual team collaboration software in your arsenal can alleviate the pain of being unable to work with team members.
according to Virtual center, Project management tools Provide your virtual team with a way to collaborate on projects by sharing documents, timetables, and status updates. They also help improve team members’ work efficiency by allowing team members to discuss issues in real time.
software tools positive That’s it. It provides a shared email function that allows you to merge emails, applications, and team members into one view, and create the workflow you need to promote more impactful work.
With Front, you can create a shared inbox so that you can manage your mail as a team. You can also tag your teammates in emails and work on drafts together. Because everyone can see who is working on what task, the project is progressing smoothly and there is less chance of error.
Time tracking software
Monitor the attendance of office employees and productivity It’s easy because you can see them in person. This is not the case for remote employees. You don’t know if they are enthusiastic about working behind the computer screen or just lazy.
Time tracking software helps you monitor the time you and your team members spend on specific tasks and projects.
The insights it provides allow you to assess priorities and make changes if necessary. It can also help you measure your value for money based on the output of remote employees.
Fresh book There are these features and more. This cloud-based time tracking software tool can track working hours, create invoices and provide very detailed reports. In addition, it has an easy-to-use interface and works well on your desktop and mobile phone.
2. Video editing software
According to a Animoto report, 93% of companies have acquired new customers through the videos they share on social media.
Video authoring software tools such as Anibun Can help you make high-quality videos using images, video clips, and music.
In addition to standard video editing functions, Animoto also provides you with more than one million stock photos and thousands of licensed songs, which you can use to create your videos.It also allows you to add the logo as a watermark to the video to improve Brand awareness.
3. Webinar software
Internet Conference very much Effectively generate potential customers Because they are easier to obtain than traditional seminars and can attract more people with potential to become customers. They also allow you to communicate with the audience before, during, and after the presentation.
Live storm It is a good webinar software tool that can be added to your stack because it allows you to pre-record webinar content or conduct real-time business presentations, depending on your preferences. After the webinar is over, you can use the analysis tools of the platform to track and analyze the data.
4. Social media listening and participation
One Effective social media listening tool Not only should you track when your brand is mentioned on social media, but it should also allow you to track keywords, phrases, and your competitors so that you can find opportunities to take advantage of your business.
SentiOne Help you identify dissatisfied customers and solve their problems.Most importantly, it collects data such as mentions, time charts, gender recognition, geolocation maps, coverage estimates, and influencer searches, which you can use Optimize your marketing strategy Thereby improving customer satisfaction and loyalty.
5. Email marketing automation
To build quality customer relationships, you need to communicate with them on a personal level on a regular basis.One way is through Email marketing.
Email marketing automation software Allows you to send targeted emails at the right time and in the right context.
It can also save your precious time by letting you know who your hot potential customers are so that you can focus on selling your products.
With BenchmarkONE, you can access a powerful library of email templates that you can use to make your email more attractive and encourage your subscribers to take action.
6. Customer onboarding software
according to Thought industry, The poor customer onboarding process caused 52% of new customers to leave within the first 90 days.
Appcues helps your product become a growth engine by converting new users into fans. It provides users with an automated and personalized onboarding experience, so you can show the right experience to your target users at the right time.
7. Analyzing Software
Marketing analysis provides you with the data needed to further optimize each marketing activity you initiate and reach your settings Marketing goal.
Analysis software provides deep insights into customer preferences and the latest trends. Once you know what your potential buyers like, you have a higher chance of converting them.
Kiss indicator It is one of the first software tools that we think of when we talk about analysis. This efficient marketing analysis software tool allows you to track user behavior and insights to improve and optimize the content you publish on your website and social media channels.
8. Search Engine Optimization
SEO or search engine optimization is the process of making it easier for your potential customers to find you on Google and other search engines.
according to Backlink, The average click-through rate of the top-ranked link in Google search results is 31.7%, and the probability of being clicked is 10 times that of the links listed below.
It can help you strategically target keywords that potential visitors will be interested in. It also ensures that your page content has the greatest potential to rank for your target keywords and recommends specific improvements.
9. Omni-channel business software
quantity Online shoppers increased by 27% Due to the COVID-19 pandemic.In order to fully cater to these consumers, many companies have turned to Omni-channel commerce – A multi-channel approach that provides customers with a seamless shopping experience, no matter where they start and end transactions.
Big business It is a software tool that provides multi-channel integration tools for e-commerce companies, allowing you to easily turn your social media account into a “branch” of an online store, allowing customers to easily purchase from you.
10. Customer Support Software
Good customer support Help increase your customer retention rate, Which in turn will bring more revenue to your business, because repeat customers buy more than new customers.
One way you can ensure your business is to quickly answer their inquiries through customer support software and provide your customers with high-quality support, such as Happy fox.
HappyFox can help you meet their needs, thereby helping you maintain customer satisfaction. This practical help desk and customer support software solution handles all inbound requests in one ticketing system. It also provides a secure service desk with SSL integration and 24/7 support at no additional cost.
Adding any of these types of software tools to your arsenal can increase your team’s productivity and achieve this year’s marketing goals.
Of course, introducing and implementing new technology in the workplace means that your team must learn how to use it and maximize its potential. Therefore, do not introduce several software tools at once. Otherwise, changes will put pressure and pressure on your team, leading to underutilization of these tools.
Give your team enough time to learn and adapt to new software tools. Take advantage of any onboarding services that the developer might provide, and make sure your team is involved. In this way, your team will fully understand how the new tools will benefit them and their workflow.
Although adding any or all of these software tools can significantly help you and your business achieve your marketing goals, remember that they are just: tools.You still need to make sure you have a clear understanding of your target market and provide them with The right content for each stage of the marketing funnel. Only in this way can you maximize the potential of these software tools.
About the Author
Kevin Payne is a Content Marketing Consultant This helps software companies establish marketing channels and implement content marketing activities to increase their inbound leads.