On International Women’s Day, Diversity, Equity and Inclusion (DEI) is a top consideration.
Why?Well, women should wear makeup 47.2% workforce by 2024.
Even so, the gender pay gap still has a long way to go.Women’s wages are only 82.6% The average for men as of the first quarter of 2021, according to the U.S. Bureau of Labor Statistics.
Every year International Women’s Day focuses on a specific message, this time around #break prejudice.
Employers cannot rely on their own teams to automatically promote diversity, equity and inclusion.
From the front lines to leadership, each of us has a responsibility to actively call out gender bias, discrimination and stereotypes when and where we see them.
What else can you do to foster a culture of inclusion in your organization – especially if it wasn’t an area of focus before?
As a woman in the industry, how do you combat bias in work relationships and the environment?
These women in SEO and marketing have some tips to share with you.
some from the recent’Showstopping SEO: Women making waves‘ I participated in group discussions while others shared with SEJ via email.
I hope everyone inspires you to find creative ways to break bias when you see it – and to identify it more often when it happens.
Know the value of your skills
Julie Adams, Affiliate SEO
“Sometimes women are used as buffers in industry or conferences.
Sometimes women are seen as note-takers or stand-ins without providing any value to the conversation.
I studied SEO for 5-6 years at an agency and managed 80-90 clients. Affiliate marketing is my way of making money without dealing with clients.
I was able to make money based on my skills rather than my customer retention skills.
You have to show confidence. “
Clients you don’t want to lose by getting paid fairly
Bibi Crow, Bibi Buzz
Are you nervous about increasing requests or worrying about prices that might scare off potential customers?
“Try to be transparent when showing your work to potential clients. Show them, ‘This is how I work, this is what you get, and manage expectations from there’.
I keep everything on my website so potential clients know what to expect. From there, I sent them a questionnaire to see if they were a good fit.
You determine what you think you’re worth, and then double.
People sometimes view rate hikes as a life-or-death situation. Surprisingly, if you raise the rate, you get better customers. “
Know your non-transferable
Cassandra Le, Quirky Pineapple Studio
“De-gendering is a great start to inclusivity when you write. Call people people.
With the way the world is currently developing, it is best to be inclusive. There are many people who identify with a different gender that is more in line with their identity.
The more inclusive you are, the wider the audience you can reach.
If you’re a freelancer, sometimes your values don’t align with your client’s ideology or language. So think about what your non-negotiable things are.
Sometimes there are values that can be negotiated or flexibly adjusted according to the situation.
Sometimes, if a client violates your non-negotiable terms, it’s best to end the relationship with them. “
Women in habitual SEO take up space
Marie Ysais, rule your rankings
“To be successful in SEO, consistency is key.
Stubbornness is another quality. No matter what, you can’t give up, you have to keep going.
Having a support system is very beneficial in this industry because you have a safe group of people to talk to and you know who will support you.
Sometimes clients feel like they know more than you, but they hire you anyway. If I can’t host the show because of their ways, I’ll part ways with them immediately.
We need to speak up and be ourselves. Let’s get used to women taking these positions and taking up space. “
Speak up and share your expertise
Kayle Larkin, Marketing Analytics Consultant
“I used a male pseudonym early in my career. I was a young woman in the field and it was challenging.
I also hide behind my proxy name. When I started my own business, I didn’t want to be the face of the business.
People I work with now want to work with me because of my skills. My alter ego when I started my own business was not as respected as it is today.
Sometimes what you think you’re not doing can actually have the opposite effect.
Don’t be a note taker. Be a speaker.
You will tremble and your heart will pound, but the more you speak up and show your expertise, the more people will start to trust you and stop questioning everything you say. “
Challenge Your Own Prejudices – We All Have
Chiara D’Ambra, Clearpierre
“Having a gender-balanced and diverse workforce is important because the more diverse the group, the more wisdom it contains.
Everyone has assumptions and prejudices, it’s human nature. Unfortunately, they are not healthy and helpful.
This is why awareness is so important.
Whenever I fall into prejudice, I try to switch perspectives and look at things rationally.
Whenever someone is biased against me, I try not to take it personally. “
Admit your mistakes and actively advance your career
Alina Dobrzinsky, Spyke Media GmbH
“You can achieve anything if you support your work with passion and creativity. Always follow your goals.
When we are aware of our strengths and weaknesses, we can better adapt to different circumstances and locations.
Only by being brave and not afraid to take responsibility can we realize our full potential.
Every woman should positively influence her career and not wait for others to do so. We don’t have to be perfect as long as we do our best.
Don’t let setbacks or bad decisions lower your self-esteem. Everyone makes mistakes, including men.
Stick to your decision and show enthusiasm for the job.
Be confident and open to learning new things, because to continue to be successful in marketing, you should consider the growing need for technical understanding.
Always create an overview and stay ‘up-to-date’, don’t be afraid of confrontation. “
Find your mentor
Iuliana Popa, ads and more
“If you want to work in tech, start as soon as possible. Be flexible and do your best.
Chase your ideas no matter what, and ask for advice from people who started something like that or who achieved what you wanted to achieve.
Always remember that nothing is perfect and you shouldn’t be too: problems will happen and good things will happen.
It’s always a smart idea to have a tech-savvy person by your side: it could be a tech guy you hire, a good tech solution, or a tech consultant.
This is the current industry, and because of that, it’s very volatile. “
to appreciate your talent
Oleksandra Kipush, Apptrust
I believe the best advice I can give my younger self is – don’t be afraid to speak up.
Many times our fear of being judged or misunderstood prevents us from expressing our opinions. I think this advice also comes with “don’t doubt yourself”.
All ideas are valuable and all ideas are worth listening to – if your work environment doesn’t appreciate your opinions – you may be in the wrong place.
I am happy and proud to work in an environment that welcomes ideas – processes need to change and evolve.
The source of energy for my work is people.
Seeing our team succeed and seeing our interns grow professionally – it makes me happy at work.
I believe my priority is to build a real team and I love seeing how people connect at work and make real connections.
break your own glass ceiling
Yogeeta Chainani, group
“Confidence and self-confidence are what I believe are key qualities for success in any industry.
Women are held back for a number of reasons, including a lack of approval and trust from colleagues and peers — as well as their self-doubt.
My most important advice to them is to break down the glass ceiling of social norms and mindsets and show off their confidence.
If they don’t believe in themselves, no one will believe them.
Thank you to every woman above for participating in this event and advocating for DEI in the workplace!
We still have a lot of work to do.
IWD 2022 organizers are asking women to do the following this year:
“Pose for IWD 2022 and share your #BreakTheBias image, video, resource, presentation or article on social media using #IWD2022 #BreakTheBias to encourage more people to work towards helping create an inclusive world.”
you can Official website.
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Featured Image: Shutterstock/Southworks
