2 creative ways to power your recommendation engine

John Jantsch’s Marketing Podcast

In this episode Tape Marketing Podcast, I’m doing the last part of a five-episode solo exhibition series, in which I will introduce one of my favorite themes: recommendation.You can catch up First episode, Episode two, Episode Three, and Episode Four The recommended generation series is here.

Key points:

I am working on a series of articles on recommendation generation, where I show the seven levels of recommendation fuel that I call.

inside The first episode of the series, I introduced all seven methods.inside Episode two, I delved into why you should provide referral offers for each customer and what these offers should look like.inside Episode Three, I shared why it’s so valuable to work with partners who also provide services to your existing customers, and why it’s important to use your internal team for recommendation generation. In the fourth episode, I will discuss one of the most powerful forms of lead generation that your business can build: strategic partnerships.

In this episode, I will end this recommendation series and the master class on recommendation generation. I introduced the last two methods that are particularly unique but with great potential: creating your own expert network club and establishing a recommendation planning system.

Topics covered by me:

• [1:38] The sixth method is to create your own expert network club
• [2:59] Where strategic partners can incorporate this idea
• [3:25] An example of a success story in my latest book shows how creating a network group can be very effective for others
• [4:51] Why creating such a team is a commitment and a long-term strategy-it takes time for this approach to flourish
• [7:43] The seventh method is to establish a recommendation planning system
• [8:39] Create monthly referral training for your customers
• [9:26] If your customers are B2B, why is this particularly effective
• [10:04] Teaching others how to generate more recommendations will bring more recommendations for your business-the law of reciprocity has just happened

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