The Google Performance Planner tool for Google Ads has received four updates to help users plan multiple campaigns, make smart changes, and more.
Performance Planner aims to simplify the process of marketing campaign strategy by in-depth understanding of how specific changes will affect key indicators and overall performance.
You can use Performance Planner to estimate clicks, conversions, and conversion value for search, shopping, impression, app, and local campaigns.
As the update rolls out, you can Even Use this tool.
Now you can add previously ineligible Google Ads campaigns to your performance plan, understand why Google recommends certain changes, estimate secondary metrics, etc.
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Learn about the new features of Google Ads Performance Planner in the next section.
What’s new in Google Ads Performance Planner?
With the latest update of Google Ads Performance Planner, you can:
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- Add more campaigns: You can now add previously ineligible campaigns to your plan by using past performance or adding manual forecasts throughout your account. This includes campaigns that have been deleted, have been running for less than 10 days, or are in draft status.
- Learn about suggestions: Google will provide more detailed suggestions in a new column called “Suggested Changes.”
- Secondary indicators: Understand the impact of changes in marketing activities other than key indicators. For example, if you have a plan to maximize conversions, you can now add a column to show the change in clicks.
- Choose a time range: Use historical conversation rates within a specific time frame to more accurately estimate the expected results of the date range you use in your plan.
Example of setting a historical date range in Google Ads Performance Planner. Screenshot from: support.google.com/google-ads, December 2021.source: Google Ads help
Featured image: PixieMe/Shutterstock
