Combining email marketing with SMS can have a considerable impact. Here are the top five benefits of mixing both channels into your marketing strategy.
Every generation has Increased interest in receiving brand messages via SMS. Companies need to keep up with the times if they are to effectively reach their audiences and get the results they want. This means setting up a bulk SMS system that integrates with other marketing efforts.
SMS marketing has Potential to drive significant ROI. This is a particularly effective channel for communicating personalized offers, event updates, or time-sensitive information. Its strengths can fill some of the gaps in your email campaigns and make your marketing strategy even more powerful.
Given the ubiquity of mobile devices, it’s no surprise that the two approaches work well together. You can get the most out of email and SMS marketing by understanding the best use cases for each. Because their strengths are complementary, using both communication channels strategically can lead to more effective campaigns and more engaged customers.
1. Email marketing and text messaging are entirely permission based.
Whether your customers fill out online registration forms to weekly email newsletters, or tick boxes to receive SMS shipping notifications, they all agree that you communicate with them on these platforms. The quality of the listings your company compiles from these registrations is higher than anything you can gather through social media and search engine cohort builders.
Instead of targeting your audience with ads they don’t want to see, email marketing and SMS methods provide a personalized solution to engage with the right audience. Those who opt in will be interested in what you have to say, which makes them the perfect prospect.
Social media and search ads must reach people who are not related to your brand. SMS and email marketing can guarantee that your final audience already understands the basics of your brand. The spread of these media gives you more room to build your brand and story. Even brief letters, when done well, can increase consumer sentiment and elevate your company’s profile among fans.
2. Customer data and list growth can be shared between the two.
just like you Grow your email marketing plan, you have the opportunity to test and understand what type of content drives engagement and conversions. Over time, you’ll be able to gain insights into your subscriber behavior and interests to drive email and SMS success.
You can then get subscriber lists and accompanying insights from your email campaigns to give your SMS marketing a head start. Yes, you’ll still have to do some fine-tuning, but you don’t need to start from scratch like most corporate email marketing campaigns – which is a big plus. You can complement the launch of your SMS campaign with an email that asks subscribers for a phone number (and asks for consent).
Your SMS success also helps optimize future email marketing. When you offer good incentives for SMS sign-up, you can expand your reach beyond email subscribers.
3. Attract more customers through multiple messaging channels.
Some customers never want another sales email in their inbox. Others will hate if their phone is buzzing with text messages from the store they once ordered from. As with any campaign, the best way to keep each customer happy is to track open and response rates, then segment audiences by messaging preferences.
When you’re doing list building, consumers won’t always tell you their favorite channels. They may sign up for one or the other because this is the first one presented to them. You can test everyone’s communication preferences by making sure they have the option to subscribe to both lists, and then see what their interactions show.
If someone doesn’t reply to any of your messages, you probably don’t want to remove them from your list, but you can segment customers based on open rates. People who tend to click on links on your text messages but rarely open your emails should receive more frequent texts and fewer emails. Those who browse your texts but tend to respond to CTAs in emails should get more of the latter and only receive the most urgent or important texts. And, if a customer decides to completely unsubscribe from one of your marketing channels, you can still keep in touch with them the way they prefer.
4. You can use SMS to reply quickly.
SMS messages drive instant interactions, making them the ideal complement to time-limited or other important email campaigns.when people are more likely to read emails on their phone each year, it doesn’t mean they’ll see or reply to your message right away. It’s not the end of the world if you’re running a long-term sales campaign. However, if you’re sending an email about a flash sale or taking advantage of an unexpected opportunity, you might not get the response you need right away.
SMS is good for quick communication, but not for long or complex messages. An example is the launch of a new product, where you might want to include specifications and pricing information.
Combining your email marketing with SMS is the perfect solution then.The average text message is Reply within 90 seconds. So no matter what is offered, when you want instant results, combining email marketing with SMS is more effective than relying on email alone.
A text message allows more characters than an email subject line, but most recipients will read it instinctively as long as it doesn’t require scrolling. Keep your SMS messages under 160 characters, you shouldn’t have any problems. Email and text messages can be linked in either direction, depending on your goals. If your company is planning an exciting announcement next week, you can send a text message telling potential customers what to expect from an upcoming email.
5. Choosing the right medium can improve the customer experience.
People interact with email and text messages differently, and respecting that can improve the consumer experience. Think about it: When was the last time you opened an “urgent” email when you got it? Unless it’s from your boss, we guess never. How about saving a text message because you want to read the link later?
Email is better for long-form messages and newsletters. They are the best place to provide non-urgent communications or information that customers may want to save. Plan to use email for:
Text messages are short in nature and are ideal for urgent messages or real-time communications that require customer interaction, such as:
- remind
- security alert
- confirm
- Shipping or Delivery Notice
Customers don’t want to miss out on important information. They’ll be happy to receive anything that can be acted upon immediately via text. Likewise, they’ll thank you for keeping the long-form content in the email so they can engage on their own time.
Plan your first email and SMS combined marketing campaign today
Launch a campaign and you’ll get uninterrupted customer attention—no matter where they are. Your efforts will also yield valuable SMS marketing data to guide your campaigns for years to come.
in conversational marketing and Rich Communication Services (RCS), the future of SMS will give companies more ways to connect and sell with customers.By 2025, SMS marketing is expected to become the $12.6 billion industry. This is not a number any business can miss. It’s time to make sure your marketing strategy takes into account the popularity of mobile phones and changing consumer preferences.
