Running an e-commerce business?
How many apps have you added to your website to improve customer experience?
A handful, you say?
Maybe not enough?
It’s easy to keep adding new plugins to improve the customer’s user experience, increase sales, and more.
But with so many bells and whistles, marketers can forget their point.
Let’s reduce the list of applications in the e-commerce website ecosystem.
This 360-degree strategy has one goal: increase revenue.
On June 1st, I hosted a webinar with Bridgeline’s e-commerce product and marketing experts Shreyas Kamath, Victoria Lindsay, and Jonathan Meyer.
Kamath, Lindsay, and Meyer provide walkthroughs of key aspects of your website that help drive traffic and convert visitors into customers.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
How to assess the success of your marketing strategy
As a marketer, you need to find the sweet spot of:
- transportation.
- convert.
- Average Order Value (AOV).
[Get the formula that leads to success] Access the webinar now →
5 ways to increase revenue with a clean marketing tech stack
These five steps can help you reduce applications that don’t contribute to your company’s overall goals.
You’ll be able to discover top-performing applications and discover ways to combine multiple applications into a combined single point of data and functionality.
1. Peek into your marketing tech stack
Take stock of your applications and how they relate to your new revenue strategy.
Use these questions to audit and clean up your martech stack:
- Does your martech stack fit your current business goals?
- Are you taking advantage of all available features of current software, applications and tools?
- How many people in your department or your entire company know how to use these tools?
- When were these tools added?
- What metrics are available?
[Discover next steps] Access the webinar now →
2. Focus on key data
When you audit your martech stack, you will find different datasets covering other types of metrics.
But do these metrics match your business goals?
Revisit your business goals.
Then, decide if you want to focus on sessions, clicks, conversions, and more.
Bridge Line, June 2022TIP: With Google Universal Analytics out of the way, focus on looking at what’s in Universal Analytics and start porting it to Google Analytics 4.
[Why you should do this?] Find it in the on-demand webinar →
3. Organize your traffic strategy
Reviewing and finalizing your traffic strategy will help you better handle the applications that work in your favor.
Evaluate your traffic strategy by dividing it into the following categories:
- Timing: Discover the best times to send traffic to your website.
- Location: Know where your audience is in the customer journey.
- Persona: Know your ideal customer.
Then, focus on the technical aspects of your traffic strategy.
Rank, evaluate, and organize the following by the categories above:
- Offsite SEO.
- Take a look at PPC.
- Look at backlinks.
- On-page SEO.
- Look at the picture quality.
- Check out the title, meta description, and the content itself.
- Technical SEO.
[Get details on how these work together] Access the webinar now →
Now, find out which applications can directly help you achieve the goals of your traffic strategy.
4. Identify opportunities to drive conversions
Now that you have your traffic strategy organized, you need to ask yourself:
- Are your users engaging and converting?
- Does the character behave as you expect?
Focus on getting users to their goals faster through optimization:
- search.
- login page.
- Banners and Marketing.
- Email Marketing.
- A/B testing.
- Duplicate User and New User Content.
[Dig deeper into each one] Access the webinar now →
Now, decide which applications will help with optimization.
Can you consolidate your application into one application that does all the work?
5. Analyze your shopping cart
Now is the time to increase your ROI by increasing your average order value (AOV).
This is your chance to start building brand loyalty and introduce other options to those who have already expressed interest.
Increase AOV by introducing:
- Personalized recommendations.
- Cross-selling.
- Upsell.
- Reorder pads.
[Find out what else can increase AOV] Access the webinar now →
Using an app that offers these shopper perks can help improve your ROI.
key takeaways
Finding the sweet spot in your martech stack is as easy as reviewing your application and aligning it with your revenue goals.
Check out these factors and take a 360-degree approach, using only the apps that really help:
- transportation
- On-page SEO.
- Offsite SEO.
- Technical SEO.
- content.
- convert
- Site search.
- personalise.
- Email Marketing.
- chatbot.
- AOV
- Personalized recommendations.
- Cross-selling.
- Upsell.
[Slides] Top 5 Ways to Grow Your Revenue with a Clean Martech Stack
Here is the presentation:
Top 5 ways to drive revenue with a clean marketing tech stack.pdf from search engine magazine
Join us for our next webinar!
Local SEO: Top 6 Ways to Get Higher Quality Reviews
Concerned about your local business’ online reputation? Learn how to stay competitive and win customers before walking into your store on June 8 at 2pm ET.
Image Source
Featured image: Paulo Bobita/Search Engine Magazine
