The quality of an email depends on its subject line.
Because the unopened e-mail may have no content.
The subject line of the email will motivate people to open the email.
It’s that simple.
In fact, marketing experts suggest that you should spend more time designing your subject line rather than the email itself.
Moreover, it is even more important to develop a strong theme line in nurturing activities.
What are nurturing activities?
Cultivation activities are a series of e-mails sent in a specific order to cultivate relationships with potential customers or customers. Although the goals may vary, the common goal of nurturing activities is to increase trust, build brand awareness, incentivize subscriptions, sign up, or promote sales. Each email in the nurturing activity works best when it builds on the previous email and provides readers with some new value. Therefore, the more information a person opens, the more compelling (and successful) your nurturing activities may be.
Let’s look at subject line best practices that will increase email open rates and lead to stronger and more effective emails, nurturing campaigns, and better email marketing.
7 proven techniques to write attractive subject lines:
Tip #1: Write a subject line that arouses curiosity.
Generating curiosity is one of the most important tasks of any email subject line.
The best email subject lines will generate enough curiosity to give you insight.
Having a huge email list is not enough. If your audience is not interested in the content inside, they may not open your message.
Olivia Allen Explanation,
… It is good to maintain a sense of mystery—especially when it arouses the natural curiosity and interest of the recipient.because of them [enigmatic subject lines] E-mails need to be opened for more information, and they can lead to higher open rates.
It is even more important to increase the open rate of e-mails that initiate cultivation activities.
If the recipient is not curious enough to open their first few emails, they are less likely to open the follow-up emails in the event.
In fact, curiosity is important when you are trying to summarize something.The same principle applies, for example, if you are Write a business planYou can write a great business plan, but unless people read it, you won’t be impressed. The summary part of the business plan plays an important role. The better the summary, the greater the curiosity it generates, and the more likely investors are to read your business plan.
This is exactly how email subject lines work.
So, how do you inspire curiosity through email subject lines?
Be specific enough to help readers know that the information is relevant to them. However, you don’t want to give up everything. As Allen pointed out, a sense of mystery is convincing.
Many of the techniques we will discuss below (urgency, strong words, implicit value, and data) are effective because they also help stimulate curiosity.
Write a tailor-made subject line to stimulate curiosity to increase the open rate of personal emails and nurturing activities.
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Tip #2: Make a subject line that uses urgency.
A sense of urgency is one of the core psychological tenets of marketing.
Urgency Motivate people to take action-fast.
In fact, a sense of urgency is usually a shortcut to action—a decision that overwhelms the analytical part of the brain and leads to impulsiveness.
Therefore, subject lines that create a sense of urgency can be powerful.
Here are some examples of email subject lines that reflect urgency:
- Limited edition: only 200 available!
- Your coupon will expire soon.
- This discovery can save your life.
- Act now, while supplies last!
- Best price of the year-sale ends today!
All these subject lines make people afraid to miss (or FOMO), also known as “Loss aversion. “
Whether readers want to miss discounts, important information or specific products, they will suffer losses something.
This may come from the real lack of (A limited number of items) or artificial scarcity (such as arbitrary sales deadlines). However, any form of scarcity creates a sense of urgency and action.
For example, a A Study on the Psychological Influence of Perceived Scarcity on Consumers’ Purchase Behavior disclose:
…The scarcity communicated by retailers threatens the freedom of consumers, triggering psychological reactions and encouraging them to take immediate actions, such as hoarding in stores and hiding in stores…
If scarcity can motivate people to take practical actions such as hiding or hoarding items, then it is enough to motivate potential customers to open emails.
Make sure to use real or implied scarcity (where appropriate) in your nurturing subject line to create a sense of urgency and increase openness. This will improve most email marketing activities.
Continue to convey urgent information in the content to get the greatest impact and drive potential customers to convert.
Tip #3: Use strong words in the subject line.
Certain words can attract attention and motivate people to take action.
These words are often called “powerful words”.
As we are Explained before,
Powerful words are words used by smart marketers and copywriters to trigger psychological or emotional reactions.
Strong words can inspire a feeling, action, or opinion. They make you want a product, click “Buy Now”, or trigger memory.
When space is limited—such as in the subject line of an email—you have to make every word meaningful. And power words (eg. Free, discount, now, sale, exclusive, guaranteed, elite, secret and save) Excellent value for money.
Make sure you prioritize words that are dynamic, proactive, and precise—think “enhance” rather than “increase”, “multiply” rather than “grow”, and “reveal” rather than “tell” in your subject line.
When you look at the subject line, ask yourself if you have chosen the most powerful words to convey your message. Don’t be ashamed of carrying the thesaurus with you-and use it, because every word is important.
Use strong words whenever possible All The subject line of the email marketing campaign.
Tip 4: Highlight the value in the subject line.
“What good is this for me?”
This is the basic lens that most people evaluate to buy. You can’t forget it.
If you fail to demonstrate (or promise) value, then you have no reason to let people open your email. They will not.
Every good email subject line should:
- Tell them clearly what’s inside, or
- Suggest/suggest that some of them are suitable for them.
Therefore, if you provide free resources or services, please indicate in the subject line.
Or, if you want to share valuable information, write a subject line to let readers know that they will benefit from the content.
There is not always room to show the full value of your email. Therefore, we must have a strategic vision.
This is the most important thing if you just Start a business And your business is not well known. You can’t rely on established audiences to open your emails because they don’t yet understand your brand.
Remember, a bit of mystery can help stimulate curiosity. Curiosity will increase your open rate.
Outstanding value should be the priority of each subject line.But the most important In the early stages of nurturing activities When you build your credibility.
Therefore, be sure to emphasize value in the first few lines of the email subject line. This will make readers want to come back.
Tip #5: Include data in the subject line.
It is undeniable that data dominates marketing.
However, for ordinary Joe and Jane, this is also very attractive.
People know that companies are trying to sell to them. They also know that most of the emails they receive are trying to sell them.
Therefore, it is not surprising that using specific data to provide some objective facts will resonate with most audiences and increase email open rates.
In fact, as Tim Stoddart recently Explanation:
CoSchedule’s study of 155 million emails also showed that the click-through rate of subject lines containing numbers was 206% higher than that of email subject lines without numbers.
Therefore, if you have data to support the content of the email, please include part of that data in the subject line. Although this technique is not required for every email, it is effective throughout the training activities.
Tip #6: Use the subject line to set appropriate expectations.
The appropriate subject line will motivate the reader to open the email.
But a real successful The subject line also sets appropriate expectations for the content they will find in it.
Setting appropriate expectations can bring the following benefits:
- Filter customers based on actual interest in your content. Only the most qualified potential customers will have the motivation to open up.
- This shows that your brand can be trusted and can deliver on its promises.
- Readers will be more satisfied when they see the content in the email they are expecting.
Misleading subject lines can entice people to open emails. But when people discover that they are being misled, the disappointment, anger or anger they experience can undermine your efforts to build loyal customers or customer relationships.It will hurt you brand.
In the long run, this will also have a negative impact on your email open rate.
It is always worth checking your subject line carefully to make sure you don’t accidentally send an error message. Do this for each subject line in your nurturing event.
For example, if the “From” email address is unusual or unknown, you may want to include your company name in the subject line to increase email open rates.
Tip #7: Keep the subject line short.
The email inbox is a personal space.
They are the epitome of the people and things we care about most.
But they are also a lot of sales and marketing messages, while screaming for attention.
People’s inboxes have become exhausting, noisy, and distracting places.
Also, the long subject line has no place there.
If you want to increase the open rate of marketing emails, please make it easy for your readers to read.
Quickly enter the topic.
A recent study by Backlinko showed that email subject lines Between 35 and 50 characters Tends to perform best. This is a good starting point for testing for your audience.
You can adjust the length of the subject line at will according to the audience’s reaction. However, please avoid lengthy and excessive subject lines.
People will not read them.
Your email will remain unopened.
Keep all your nurturing email subject lines as short as possible.
And don’t forget…
Best practices are a good place to start. But they are only a starting point.
Testing your subject line is an important step in any nurturing activity. Every rule has exceptions. And, there is plenty of room to optimize for your audience.
So don’t forget to test different subject lines and track your results.
The stronger your theme, the better your nurturing activities will perform.
