In this way, you will be able to attract people who did not attend your webinar but may be interested in the recorded version.
Host the rehearsal and familiarize yourself with the software
This step is especially important if this is your first webinar and/or if you have group members.
Consider hosting a test webinar with your co-host, panelists, or interviewees to familiarize yourself and them with permissions based on roles, screen sharing, sound and video quality, etc.
In addition, practice with people who join as audience members, decide who is driving the slideshow and test your interactive elements.
Always promote, follow up and distribute
Search Engine Optimization
If you considered keyword research when brainstorming webinar topics, please consider completing this section. From here, what you need to do is:
- Use these keywords Title and meta description Your webinar landing page
- Create a copy that contains the primary and secondary keywords.Make sure to use subheadings and bullet points to effectively structure your copy and make your keywords stand out on the page
- Use keywords in page image alternative text
- Webinar with links to the entire site (may be site-wide link blocks, related content blocks, or in-content links to existing articles)
This is a basic SEO job that will help your webinar rank for the keywords you choose.Of course, you can try to get some external links to your webinar, which will definitely improve your organic ranking, but this is a separate topic I discussed here.
Whether you’re uploading a complete webinar or its takeaway, it’s a good idea to optimize this YouTube page.
This will help it rank in Google’s video carousel and bring additional exposure.
Here is a detailed article YouTube keyword research This is the list of each video I use to upload to Youtube:
