CHiara Monteton often uses her smartphone to bring her approximately 40,000 fans to the rooftops of Bochum-at least that is actually the case. Whether it’s lying in the dirt while removing the slab, holding a drill on the roof, or wearing glasses in the office: roofers will use such photos to show themselves on Instagram. As a young woman in the industry, this 25-year-old stood out. On social networks, she not only represents the entire profession, but also the company of her parents.
“You always hear prejudice against construction sites: they are all drunk at twelve o’clock, only idiots walking around. Or you have the other extreme: craft advertising campaigns, where all of this is very heroically portrayed, “Monterton said. In between is the truth she is trying to portray. This young woman has been promoted to be an influencer in her guild. In the form of a story, that is, in a 15-second image and video sequence, it shows the ups and downs of daily work and life—especially the daily life of interns. Until recently, she did not talk to these students: discovery of vocational schools, fools Work with colleagues in the rainy weather.
The insights she gave Chiara Monteton on Instagram are very valuable to the company. It’s much more real than what is shown on the company’s official website. Therefore, more and more employers are discovering social media for themselves and using these platforms as marketing tools or job markets. And their own employees as ambassadors and puppets. You can read a survey of more than 4,000 marketing managers worldwide conducted by the media company “Social Media Examiner” starting in 2021 on the statistical portal Statista.According to this, 93% of respondents use it Facebook In your company. The Instagram photo app has a usage rate of 78%; 72% of people said they want to expand their influence there.
“We must be the place where future students are”
Chiara Monteton posts on behalf of her parents’ family business, which she may hope to take over one day. She started to contribute at the end of the first year of training in 2019. “Actually, I only wanted to upload three beautiful photos of myself on the roof,” she recalled. But she soon found it interesting to be active on social media regularly. Women in handicrafts are still rare. According to data from the Roof Workers Association, the total proportion of women in roof worker training in 2020 is 2.03%. “So why not prove that we can do this too?” Monteton said.
She took a detour to enter this industry.After dropping out of school, she did a shortened version at her parents’ company educate To the office clerk. The climax of work? “Go to the construction site!” Finally, she received training as an apprentice roofer. Your activities on Instagram are time-consuming; she spends about two hours a day editing pictures, writing explanations for her videos, and answering comments. As an influential person, her favorite is when she receives feedback.
