Monday, July 6, 2026

Bud Light launches pumpkin spice hard soda for the first time, but not everyone is excited


Bud light Has introduced its fall Hard soda The lineup, which includes pumpkin spice flavors, made some fans of the beer maker wonder if they would actually drink it.

Bud Light has launched pumpkin spice hard soda, and its so-called fall flannel variety pack also includes roasted marshmallow, maple pear and apple crunchy soda. Apple Crisp Hard Seltzer was previously released together with the 2020 Ugly Sweater variety pack, and it was specifically brought back to be included in the Flannel flavor pack.

According to Bud Light, the limited-edition variety package features pumpkin, cinnamon, nutmeg and vanilla flavors, “bringing the ultimate taste of autumn.”

But some Bud Light soda fans are skeptical.

Two users responded to the announcement, calling the drinks “disgusting.” Another critic of soda said: “This is shameful.”

But many soda drinkers seem to be passionate about pumpkin spice drinks and can’t wait to get started.

A soda lover said on Twitter, “All the way is pumpkin spice”, and a pumpkin spice lover said, “Give me a cup of pumpkin spice.”

Another soda consumer said: “Pumpkin spice sounds good.”

Seltzer drinkers are also excited about the other flavors in the flannel packaging.

Toasted Marshmallow drinks have a sweet marshmallow flavor with a hint of chocolate, paired with soda water, while Maple Pear pairs maple syrup and pear flavors with soda water.

Apple Crisp Hard Seltzer will once again provide the flavors of apple pie and soda.

These sodas are sold in 12-piece 12-ounce cans and will be sold nationwide from September 6 to the end of October. Soda water is made of sucrose and natural flavors. It has no more than 100 calories, 1 gram of sugar and 5% alcohol content (ABV).

“Since the launch of the Bud Light Seltzer, we have been disrupting Soda category Andy Goeler, Bud Light’s vice president of marketing, said in a statement:

“We are very happy to bring our limited edition autumn flannel variety packaging to the market, and provide consumers with new innovations inspired by the season and suitable for all autumn occasions.”




Photo: 芽光





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