PotassiumThere was a thunderstorm with flashlights, there was no crowd, and there was no traffic jam on the limousine parked in the third row in front of the Berlin power station venue. Instead, a group of people who looked very smooth on Monday morning: the capital started fashion week, slowly thawing and approaching. In the next few days, for the first time since the beginning of the pandemic, the physical fashion week will be held in Berlin, between the photography week and the art week, at the same time as the literary festival. In January, the fashion show moved to digital, and the fashion week originally scheduled for July was later moved to September. Despite this, many fans remain loyal to her, despite Covid hygiene measures, prudent visitor numbers, and a large number of activities, but now there are many different actors who will definitely be responsible for one or the other bohei.
That already exists Berlin Fashion Week No longer “just” from Mercedes-Benz Fashion Week (MBFW), it has been loyal to the capital since 2007 and reopened on the first day to showcase international talents, this time with Austrian designer Florentina · Collaboration with Florentina Leitner. On the contrary, the coexistence and coexistence of different organizers and concepts has developed, each targeting a very different audience-taking place from September 6th to 15th. In addition to MBFW, the Berlin Salon initiated by Vogue is also held at the Kraftwerk Club. This is a group exhibition of Berlin and international designers, including Odeeh, Dawid Tomaszewski and footwear and accessories brand Aeyde. There is also Fashion Open Studio: a platform for sustainable fashion brands, you can see it when you work these days. This is not all.
Between art, fashion and music
“About You” started a few days later, featuring fashion shows featuring brands well known to TV and celebrity media, such as Marina Homanside Or the activities of Guido Maria Kretschmer and Lena Meyer-Landrut instead of prescribing to the end consumer. There is also the German Fashion Council, a lobbying group in all aspects of German fashion and design. They hope to use the concept of “Studio2Retail” to bring the Berlin designer’s new series directly to potential wearers, which will transform the studio into a popular store. The reference music festival is also entering the next round. This season, as an immersive platform between art, fashion and music, it has even successfully attracted internationally hyped Berlin brands such as GmbH and Ottolinger to give speeches in the capital. The whole process takes place in the iconic beer brush and is carried out in cooperation with Schinkel Pavilion.
According to the motto “too many chefs destroy the broth”, Berlin’s lack of a single authority has been criticized more recently. At the same time, the advantages of the coexistence of multiple formats have become increasingly prominent. This year’s trade fair moving from Berlin to Frankfurt will not be missed, at least on the opening day. It seems that this huge gap is once again used to stop compressing the city’s rich and colorful creative hodgepodge into a single rigid format, but to let it happen within a framework that suits them—and Berlin’s complex and diverse scenes.
This is what Marcus Kurz, CEO of Today Agency, the organizer of MBFW, said: “You didn’t say that we created something artificially here. Instead, you approached individual players and asked:’What do you think?’ “An important thing by the way, the outcome of a larger panel discussion was to postpone the date to September, not only because of corona, but also to avoid overlap with the Paris fashion show-and thus also to the international fashion audience. Opportunity to come to Berlin. Will it come too? You will see, including whether you need it.
Green Gaze rewards 20,000 euros
In any case, what is needed-and not scarce in Berlin-are ideas related to sustainability. In addition to open fashion studios, the digital conference 202030-Berlin Fashion Summit is looking for better solutions for the fashion industry in lectures and discussions, indicating that Berlin fashion is increasingly being viewed through green gauze. The best ideas were also awarded by Berlin’s digital street fashion platform Highsnobiety: through “BERLIN BERLIN” they not only created a fashion form for digital natives, but also launched a new young talent award worth 20,000 euros.
Despite the re-emergence, most of the content of Berlin Fashion Week can also be seen in digital live streams, for example on the MBFW website. One can expect the mixed coexistence and coexistence of many miscellaneous ideas.
