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The motivation for creating an ad set is just to promote or introduce selectivity Facebook pageSo for these advertising managers, first get and set the name of the advertisement, and then introduce or promote the page he wants to promote to the public, especially Facebook users.
After that, you have to choose your audience, because, for example, all Facebook users don’t like music, so music ads are only for music lovers. The Ads Manager sets up ads and selects placements to set them as open placements. In order to set up ad delivery, the ad manager selects an optimization situation or event. Finally, control the cost of advertising that fits the budget of the organization or advertising sponsor.
“Create an ad in the ad manager” program;
First of all, to create an advertisement, the advertising manager must have the goal of brand awareness. The main goal of the advertising manager who wants to advertise or promote the advertisement is to cultivate interest in goods or services. The end point of ad creation is to edit the ad panel.
Then it must be optimized for advertising costs. The advertising manager should understand the customer’s interests or preferences. Then according to the images and videos they choose or set the advertisement settings, they should follow the characteristics of the audience’s mentality. Finally, after all these ads are ready to be released to the public or customers.
Different types of advertisements;
· Image ad
A single image ad is better when you only have a convincing massage, but when you want to introduce something or provide knowledge about how to use the product, a video ad is beneficial or effective.
Image ads only use images to promote and advertise products, and these images can also be used in different placements and aspect ratios. The motivation of image advertising is to show off effective goods and services. For image ads, use standard images or tests to describe knowledge about goods and services.
· Video ad
this Video ad Create promotions and knowledge about how to use the product in a single video in an effective way. Video ads are useful, but take more time than image ads. Video advertising is very attractive in terms of attracting audiences. This advertising collection method can attract more audiences or small companies to participate.
· Slide advertisement
The slide advertisement is a mix of 3 to 10 images in a video, and music is inserted in it, so it also attracts the public. This method is useful for those who do not know how to edit and create advertising videos. Slide ads are the same as video ads.
· Story advertisement
Story ads are displayed in full screen and are more expressive than video or image ads. Story ads show viewers unique or more useful advertising content than other advertising methods (such as image and video ads). Among them, motion and augmented reality are used to increase the viewing experience.
Ads created from your Facebook page;
· Promoted position; Promoted posts are also a source of promotion of products and services. Boosted posts are similar to regular posts, with a sponsorship statement at the top of the ad.
· Page ad By clicking on the “Promotion Page” to show more people a page ad, and then you can follow or like more people’s posts.
· Discount advertisement They provide useful or perfect ads Online shopping store To attract more people. Promotional advertisements also provide users with the opportunity to redeem special offers for products and services.
When creating an ad on Facebook, some features should be set up. The campaign of advertising aims to achieve its goals.Facebook ads Increase traffic to your website, They also increased online sales, which also increased engagement on Facebook pages. The purpose of advertising is to stimulate interest in products and services. To this end, Facebook ads can promote posts, reminder pages, attract people from nearby businesses, increase brand awareness, and increase public influence.
Promote products and services to target audiences based on lactation period, age, gender, language, interests and connections. Set the budget to a selected audience, and then how much money you need to spend on advertising. For example, there are two types of budgeting processes;
- The daily budget is the average of your spending every day
- The life cycle budget spends the most on the ad set.
To create ads for goods and services, please use existing posts or you can create new ads.
Then select the advertising location, such as mobile news feed, desktop news feed, and product or service advertisements on the right column. Through this improvement, brand awareness, the number of posts, the number of video views and the number of app installations have all been improved. Finally place the order when the advertisement or advertisement is ready.
