Ethan A virtual reality store was opened, allowing customers to try their products before choosing to buy.
The new Dyson Demo VR experience is accessible via virtual reality headsets, allowing users to check and test virtual versions of the company’s Corrale hair straighteners, Supersonic hair dryers or Airwrap stylers to understand how they work.
It aims to reflect similar physical demonstration experiences that Dyson provides in physical stores around the world, and utilizes the technology used by Dyson engineers to simulate and test new prototypes in company laboratories.
The new experience will be Eye The virtual reality store opened on November 19 and is expected to expand to include other Dyson products in the future.
The virtual space is also available on the technology company’s website, allowing visitors to understand how the product is manufactured and how the product works through visual animations and short films starring Dyson engineers.
“Dyson Demo VR means that we can now bring our technology to our customers in a way that was beyond imagination before,” said Sean Newmarch, Dyson E-Commerce Director.
“Using the same techniques and tools used in our laboratory, we can better explain how Dyson machines work and why they make a difference. All of this can be done using our actual design data. We can tell people Show a virtual product running in a virtual room, but using actual product software-nothing is more realistic.”
“As engineers, we focus on improving things, including how people understand our products,” founder and chief engineer Sir James Dyson Said.
“For many years, we have been using powerful virtual reality technology to design new products in our laboratory, and now we are applying these same technologies to reinvent the way people explore our products.
“Our customers are increasingly wanting to buy directly from us. This makes sense because we created this technology and we are best able to take care of them. We are also trying to pass our hair salons, in-store test areas , Live online, 1:1 live video and other new ways to explain our technology.”
