pass through VMSD Magazine
21st International Retail Design Conference Depend on virtual machineThe magazine hosted a large number of visual marketers, store designers, and retail executives at the Sheraton Hotel in downtown Denver.
With the theme of “Rethinking Retail”, the conference was kicked off by the keynote speaker and digital anthropologist Brian Solis (Brian Solis), who shared how the emerging customer experience economy is changing retail design. His insights include the key to surviving what he calls “digital Darwinism.”
“With every technological revolution, society will change, business will change, and life will change,” Solis explained. “We adapt and keep up, otherwise we will become obsolete.”
As a solution, he encouraged attendees to follow the trend of digital transformation and provide new experiences that meet the needs and behaviors of new consumers.
He also shared some important statistics, including 84% of consumers who said the shopping experience is as important as the product itself. “Look for areas of friction and use technology to eliminate friction,” he suggested.
IRDC 2021 Keynote Speech: Retailers as Experience Designers-The Future of Retail
pass through VMSD Magazine, Jennifer Acevedo
What will 2030 bring to the retail industry?Need to create an extraordinary Deep and meaningful customer experience. Your brand will be defined by the people who have experienced it-and Brian Solis Will help you prepare.
For nearly 30 years, Brian has studied and influenced the impact of emerging technologies on business and society. As a world-renowned digital anthropologist and futurist, author, popular social media influencer and keynote speaker, he is currently the global innovation evangelist of Salesforce. He helps organizations around the world understand and use innovation and customer, It is great to establish meaningful connections between peers and society.
In this must-see keynote, Brian’s eye-opening insights and guidance on the emerging customer experience economy will change the way you approach retail design.
Participant rewards: Every IRDC 2021 attendee will receive a copy of Brian’s bestseller X: When business meets design experience — A pioneering work that involves how the future of the retail industry will have a strong experience… and how to use your own brand to create and cultivate meaningful experiences.
