realme, PH not. The No. 1 smartphone brand of 2021, continues to innovate and expand its presence in the country by partnering with leading content and entertainment platform TikTok, becoming the first smartphone brand to launch on the TikTok store in the Philippines. This is in line with the brand’s commitment to increasing its accessibility by finding emerging channels relevant to its audience.
“We know that the recent emergence of live shopping formats and ‘shopping entertainment’ has sparked interest among today’s consumers and offers many opportunities for brands to connect with their audiences. As a brand that caters to young people, our goal is to Be at the forefront of this digital movement,” shared Austin Huang, VP of Marketing, Realme Philippines.
On April 25, the brand launched its first TikTok Shop and livestreamed shopping session, where the realme squad learned more about realme’s latest products and won exciting prizes. This move makes realme the first smartphone brand to hit the TikTok Shop in the Philippines.
“Through our global partnership with TikTok, we hope to provide a new generation of shoppers with a channel where they can discover and buy our products instantly, as well as communicate directly with brands in real-time, all within a single source that originates from their online behavior,” Huang shared.
Leveraging its broad reach on the platform, realme continues to redefine live shopping and promotions with authentic and entertaining content that resonates with audiences. Since launching its TikTok channel in 2020, the brand has generated over 1 million followers and over 6 million likes.
“We are excited to have realme onboard as a promotion partner. We hope that TikTok Shop and realme will help shape the e-commerce space in the Philippines and encourage more local businesses to maximize opportunities to engage with customers and drive business on TikTok Shop Results,” shared Kristoffer Rada, head of public policy at TikTok
Starting this month, the realme TikTok Shop will continue to host frequent live shopping sessions. Realme Squad can expect incredible discounts, surprises and more!
For more information and updates, follow realme Philippines on TikTok https://www.tiktok.com/@realmeph Or visit realme official website https://www.realme.com/ph/.
