Learn about the role of the leader behind the leader

Cameron Herold’s Marketing Podcast

in this episode Duct Tape Marketing Podcast, I interviewed Cameron Herold. Cameron is tHe is the founder of the COO Alliance, the world’s leading command network. He’s the host of the #2: The Chiefs Behind the Chiefs podcast, where he interviewed the COO and several others to share their insights with listeners.he tooThe author of 5 books, he is a top international speaker and has spoken on all 7 continents.

Key takeaways:

The COO is the CEO’s second-in-command—they’re the first person to run the business. In this episode, COO Coalition founder Cameron Herald talks about what the COO role actually looks like, how that role shifts and changes between organizations, and how having a COO can accelerate organizational growth develop.

Questions I asked Cameron Herold:

• [2:27] Are there things in those early days of figuring out operations that really stuck out to you?
• [3:38] How do you define the position COO?
• [5:02] How does the COO or second-in-command position themselves within the larger organization?
• [6:55] How would you describe a second-in-command in an organization that is smaller and more flexible but doesn’t have a large top management?
• [8:20] What do organizations that decide they need a COO need to consider?
• [10:56] Have you ever been in a situation where people come to you thinking their CEO has grown up?
• [12:07] Is it possible to upgrade a COO they think is outdated?
• [13:34] Is it just a matter of finding someone else who has held the position before, or is it a completely different skill or personality?
• [14:38] How much work directs, forms, creates or nurtures culture?
• [15:35] What do you think are common mistakes made by someone looking for a COO position or looking to replace someone?
• [17:01] Are you saying the COO should look for someone who can make up for the CEO’s weaknesses?
• [18:06] Tell me a little bit about the COO Alliance and what would happen if someone came to see it.
• [19:12] Do you feel like you’ve given the COO role some modern image?
• [20:11] Tell us some of the ways people can interact with your organization.
• [21:18] Where can people learn more?

Like this show?Click above and leave us a review iTunes, please!

This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.

Free eBook
7 Steps to Scaling Your Consulting Practice Without Adding Overhead

A network of duct tape marketing consultants has helped my business grow more than 40% in the past 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND