A personal care products company that has made an impact on the Philippine beauty and skincare industry re-introduced its celebrity endorsers at an event south of Manila (today or recently).
Sooper Beaute — founded by a mother of four tired of working in a 9-to-5 company — reintroduced Kapamilya actress Sofia Andres as its face at the Azumi boutique’s corporate media launch. Hotel in Alabang, Muntinlupa.
“Sofia has come of age and fully embraced motherhood,” said Jessica “Aica” Palma, founder and general manager of Sooper Beaute. “With a thriving career, a rapidly growing following, and a growing business, there is no doubt that she is a beautiful woman. woman!”
The young actress became Sooper Beaute’s first muse in 2016, when she was just 16 years old. In addition to being an actress, she is a mother, a painter and a fashion inspiration,” Palma said.
According to a Philippine business news site, “The company was launched in September 2013 with 18,000 pesos ($360) in seed funding. The young founder (then 27 years old) checked Facebook and Instagram and found that many online sellers offered Whitening lotions and soaps, they did a great job – and contacted these sellers directly to ask if they could buy and rename these products from them.
Sooper Beaute’s original products were lotions, toners and soaps from an online seller in Laguna.
Palma photographed the products herself, printed stickers, created an Instagram account to sell the products, and started using the tagline “Beautiful Unlimited,” and two months later, the startup was 100 percent profitable. That’s when the founder knew she was doing it right. “
Palma explained that as an eight-year-old brand, Sooper Beaute’s management decided to transform its brand image from bright and youthful to a minimalist and chic style – aimed at young professionals who have grown up with the brand. This new branding initiative was conceptualized at the beginning of the COVID-19 pandemic, when everyone’s lives were going through major changes.
“Now that we’ve learned to adapt to these new changes, we’ve discovered new interests, new talents and new mindsets,” said the mum in her 30s. “My Kapua Filipinos, we had a breakthrough. Now we are ready to be our best selves. We have blossomed.”
