New York, NY, June 01, 2022 (GLOBE NEWSWIRE) — DIG, the vegetable-centric, multi-format restaurant group, has hired Tracy Kim as its new Chief Operating Officer. Tracy brings decades of operational and general management experience to the growing 30-unit restaurant group. Most recently, she was Chief Executive Officer at Aaptiv, a popular fitness mobile app, where she brought the company to profitability leading to the successful acquisition by PEAR Sports in 2021. Prior to joining Aaptiv, Tracy held numerous executive positions during the early stages of Shutterstock, including leading growth strategy initiatives, HR and ultimately Chief of Staff to the CEO.
As COO of DIG, Tracy is responsible for overseeing all facets of the core business, including restaurant operations, product and technology development, procurement, labor, and support operations.
“After being a devoted DIG customer for years, I’m thrilled to be joining this authentic, inspired and talented leadership team,” says Tracy Kim, COO of DIG. “I’ve been a big believer in DIG’s mission to help rebuild the food system through vegetable-forward cooking, responsible and thoughtful sourcing, and intentional community-building. It brings me great joy to serve every guest and employee with the DIG experience as we expand in current and future markets.”
Tracy joins DIG during an exciting period of growth for the 11-year-old company. In October 2021, DIG announced its series F raise of…
