pass Silicon: Technology Drives Business, According to Brian Solis…
Some companies intend to take action and cut costs. However, the market will continue to evolve. Customers will continue to shop, make decisions, learn and practice new behaviors, and acquire new digital capabilities. Competitiveness in this market becomes a matter of “digital Darwinism”.
To survive and thrive, businesses must adapt to the pace at which technology affects society and technological development. To do this, businesses need to be bolder and smarter than their peers. Smart companies reallocate resources today to build the business of tomorrow. Forward-looking executives will issue RFPs seeking vendor collaboration and solutions beyond immediate technology needs or basic automation. Their goal is to develop customer-centric solutions that remove friction and effort, and emulate best-in-class experiences to compete.
