Havaianas kicked off the season with an ode to spring with the launch of the limited-edition Sakura 2023 collection in 13 markets across Asia Pacific, including the Philippines, Indonesia, Vietnam, Taiwan, Singapore, Malaysia and more. The new collection echoes the brand’s vision of living freely, and aims to empower those who wear these designs to express their uniqueness and shine in their own way.
The collection introduces three new beautiful designs – Slim Sakura, You St Tropez Sakura and Flash Urban Sakura – each one suited to a different occasion and personality, allowing everyone to embrace their true self.
“For the third year in a row, we launched our campaign to mark the beginning of spring and capture the essence of the cherry blossoms by combining the beauty of Japan and the magic of pink petals,” said Danielle Panissa, Brand and Director, Asia Pacific, Havaianas Product Director .
“This year’s campaign BLOOM IN YOUR OWN WAY aligns with our brand motto ‘Designed to Live Freely’ as we hope that wearing the new limited-edition collection will encourage people to fully enjoy every moment and pursue their dreams with confidence”
A fresh start that encourages expression of your uniqueness
The Sakura 2023 collection conveys the spirit of spring renewal and the idea of refreshing your shoes as we head into summer. Sakura also tells the story of “life is short but beautiful,” a limited-edition reminder of how to live your best life and feel free while pursuing your passions. Just like every cherry blossom is unique and blooms in different directions, this collection aims to encourage everyone to embrace their uniqueness, own their own stories, and bloom together with their peers.
Worn by professional model Candela Contrera, who travels a lot, the You St Tropez Sakura is perfect for the busy urban girl who is always working towards her personal and professional goals. Featuring a fabric bow and elegant sakura print, this pull-on design is ideal for chic and fast-paced urban lifestyles, allowing the wearer to be their best self.
Designed to help Hara Sung, a college student who likes to capture life’s moments on camera, explore exciting new adventures, the Flash Urban Sakura sandal style features lace-up ankle straps and a delicate cherry blossom brooch on the front. With curiosity at its core, this style helps people explore their surroundings and inner beauty, helping them express themselves more freely.
Available at all participating stores in the Asia Pacific region, the collection will also feature cherry blossom decorations to celebrate the union of Japanese and Brazilian emotional memories.
