From the outside, you wouldn’t know Tiffany & Co. The shop on the corner of 57th Streetday The streets and Fifth Avenue of New York City have changed dramatically over the past forty years. The classic brick facade and iconic Atlas clock are intact.
NEW YORK, NY – APRIL 27: Exterior of Tiffany & Co. celebrating the reopening of New York flagship store The Landmark on April 27, 2023 in New York City. (Photo by Jamie McCarthy/Getty Images for Tiffany & Co.)
But, through the revolving doors, “the interior has been completely re-imagined into a new world of wonder,” according to the brand.tiffany debut landmark In April 2023, the Radio City Rockettes, Katy Perry and DJ Mark Ronson performed at the star-studded opening, celebrating the end of a nearly four-year renovation.
“The reopening of the iconic Fifth Avenue landmark is an important milestone for our brand,” said Anthony Ledru, President and CEO of Tiffany & Co. A jewelry store—a cultural center that showcases fine architecture and excellence hospitality, and cutting-edge art and design. It sets a new benchmark for luxury retail worldwide. “
NEW YORK, NY – APRIL 27: Tiffany & Co. celebrates the reopening of its New York flagship store, The Landmark, on April 27, 2023 in New York City. (Cindy Ord/Getty Images for Tiffany & Co.)
For the first major renovation in the store’s 40-year history, Tiffany selected renowned architect Peter Marino for the interior design, and OMA New York/Shohei Shigematsu to direct the renovation and three-story roof addition. The “Crown Jewel of New York” shines again, with 10 floors of stunning artwork from Damien Hirst, Julian Schnabel, Anna Weyant and more. Jean-Michel Basquiat’s “Equals Pi,” Tiffany’s “Equals Pi”about loveThe 2021 Beyoncé and Jay-Z ad campaign is now front and center on the ground floor of The Landmark, attracting visitors entering the store from Fifth Avenue.
New York, NY – April 27. An interior view of Tiffany & Co. as it celebrates the reopening of its New York flagship store, The Landmark, on April 27, 2023 in New York City. (Photo courtesy of David Benthal/BFA.com)
New York, NY – April 27. An interior view of Tiffany & Co. as it celebrates the reopening of its New York flagship store, The Landmark, on April 27, 2023 in New York City. (Photo courtesy of David Benthal/BFA.com)
Elsewhere, a video wall turns views of Central Park and the Manhattan skyline into moving art, and a crystal-embellished spiral staircase oozes Elsa Peretti inspiration. Glass cases filled with sparkling jewels line the main floor, while above, a faceted skylight that stretches nearly the length of the room pays homage to Tiffany’s diamond heritage. Seasonal food of course includes “breakfast at tiffany’s,’” found at The Blue Box Cafe™ by Michelin-starred chef Daniel Boulud. Audrey Hepburn’s films are well represented here; A replica of the black dress.
Landmark is part of a larger luxury investment trend in the region. Fifth Avenue brand Saks Fifth Avenue Saks is undergoing a $250 million renovation of its flagship store, while Rolex is redesigning its Fifth Avenue headquarters. Hermès’ new flagship store will debut on nearby Madison Avenue in 2022.
Luxury group LVMH In 2021, Tiffany will be acquired for US$16 billion, and sales will increase from 3 billion euros in 2020 to 5.1 billion euros in 2022, and are expected to reach 7.4 billion euros in 2025. LVMH’s Louis Vuitton, Bulgari and Dior are all part of this Midtown mecca.
