Sunday, May 24, 2026

Kim Chiu Teams up to Launch New Spicy Fried Vermicelli


The #1 Chinese fast food brand in the Philippines, Chowking, has just launched its brand new Spicy Fried Vermicelli, using the ideal combination of spices to create a unique spicy pot salad flavor. Popular actress and long-time brand ambassador Kim Chiu introduced the new product at the #ShareTheSpice press conference on July 3, 2023.

The popular Chowking’s fried rice has just received a spice update, adding spice fried rice. It offers a unique take on spiciness, with just the right amount of heat for everyone to enjoy. It’s too good to keep to yourself; this hearty, tasty dinner is ready to liven up your day.

Kim Chiu announced the #ShareTheSpice challenge at a press conference on July 3rd and invited everyone to try a brand new spicy fried vermicelli. Just try the product, post it on any social media site using the hashtags #ShareTheSpice and #SpicyChaoFan, and tag two friends with whom you would like to share the spice. When you post and join the event, you stand a chance to win Chowking Gift Cards and exclusive gifts!

“When we made spicy fried rice, we purposely wanted it to be a level of spiciness that everyone could enjoy. Not spicy for its own sake, just right Spicy Wok-Sarap “It’s the thrill that leaves you wanting more,” says Jonathan De Quiroz, Chowking brand director, Chao Fan and Brand Operations.

Join the #ShareTheSpice movement and try the brand new #SpicyChaoFan, available for dine-in, takeout, drive-thru, and delivery via chowkingdelivery.com or the Chowking app.



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