creativity and innovation Goes on to be a catalyst for breakthroughs in the fashion industry. In this stressful world, Alexandre Birman recently launched a first-of-its-kind internship program. luxury shoe brand A unique opportunity for students at their headquarters in Brazil…a great example of how luxury brands develop new talent today.
two bright-eyed students Istituto Marangoni Miami, Bettina Mattia and Ryan Anthony Hamilton find themselves at the center of Alexandre Birman’s immersive experience. This opportunity allows interns to make their own shoes within the hallowed realm of Berman craftsmanship.
Explore Behind the Scenes of Fashion
Over the course of two weeks, Mattia and Hamilton discovered the complex operations and processes involved in the production of Alexandre Birman’s iconic footwear. The brand’s fusion of modern sophistication and traditional Brazilian craftsmanship has cemented its reputation in the global fashion industry. Under Birman at the helm, the luxury brand transcended its borders and set unprecedented standards. Mattia and Hamilton are about to step into a world of global reach, which provides them with valuable first-hand experience.
Upon their arrival, Alexander Berman gave them a warm reception. He said: “It is an honor to have Bettina and Ryan here at our Brazilian headquarters. They showcase the values our brand stands for – creativity, dedication and innovation. A forward-thinking marketing strategy fits perfectly with our ethos. I am delighted to see the future of the fashion industry in such promising hands.”
The world of craft and commerce
During their internship, their journey begins in the bustling heart of the Berman plant. It’s here, amidst the hum of machines and the skilled hands of artisans, that students have the opportunity to breathe life into their own Clarita models. This gives them a rare and in-depth understanding of the manufacturing process from design to final product.
The second week was at the São Paulo headquarters, where they reached out to a successful business. Their extensive experience spans multiple fields, from business management, the substance of marketing strategy…including international distribution, brand partnerships and public relations, to handling a brand’s strong digital presence.
Hakan Baykam, president of Istituto Marangoni in Miami, beams with pride as he talks about the transformative journey his students have gone through. “It’s really inspiring to see Bettina and Ryan immerse themselves in a world-class luxury footwear brand like Alexandre Birman and come back with a wealth of insights,” says Baykam. “This unique opportunity allows them to experience the spirit of Istituto Marangoni – passion, creativity and the pursuit of excellence.”
As the internship drew to a close, both Mattia and Hamilton came up with innovative marketing plans for the 15th anniversary of the Clarita shoe. It is the pinnacle of their experience and industry knowledge and an impressive showcase of their creativity and business thinking.
Unique opportunities for students
Recalling their unique journey, Bettina Mattia said: “It has been a great privilege. Working alongside Alexandre Birman and his dedicated team has given me the opportunity to learn about what drives this industry-leading brand.” Extraordinary enthusiasm, commitment and innovation. This internship has been a transformative experience.”
Ryan Anthony Hamilton echoed her sentiments, adding: “This is not just an internship, it’s a once-in-a-lifetime opportunity to work with a style icon like Alexandre Birman. The experience has drastically changed my view of the fashion industry.”
Amy Berkowitz, a professor at Istituto Marangoni in Miami who oversaw the internship, praised Mattia and Hamilton for their dedication and resourcefulness. She also thanked Alexandre Birman for nurturing these future talents. “This successful collaboration demonstrates the strength of our institutional partnerships and the opportunities they offer our students,” she declared.
This groundbreaking internship at Alexandre Birman’s Brazil headquarters not only marks a turning point in the way fashion is taught, but also underscores the enduring partnership between Istituto Marangoni Miami and Alexandre Birman. This successful collaboration is a testament to the unique opportunities available to young talent who are committed to shaping their craft in the global fashion industry.
