In this episode of the Human Insights Podcast, futurist and best-selling author Brian Solis appears on the show to discuss the importance of observing and talking to your customers. This conversation with Janelle Estes was recorded live at the Human Insights Summit in New Orleans.
Production notes: Do you know how your customers are experiencing your brand today? Do you know how they really feel? You know what they say when you’re not around?
You think you know your customers, but you actually know nothing – until you observe and talk to them!
Drawing on insights and professional experiences from each book, Brian and Janelle talk about the similarities in their books and the beliefs that drive customer-centric experiences.
Brian Solis, author X: The experience of business meeting designjoined by Janelle Estes, chief insights officer and co-author at UserTesting User testingWe met for a fireside chat at the Human Insights Summit in New Orleans last week to discuss the importance of understanding customers and empathy in an always-on world, and why customer experience is your brand today.
Solis is a world-renowned digital anthropologist, futurist, eight-book best-selling author, and international keynote speaker. For more than two decades, he has been recognized as one of the world’s leading voices on innovation, business transformation and leadership.
co-host Janelle Estes | @janelle_estes
co-host Andy Macmillan | @apmacmillan
Producer Nathan Isaacs | @isaacsnd
