Sunday, May 24, 2026

Assouline launches first Safari book


French luxury brand Assouline launches its first book about hunting experienceAfrican Adventures: greatest hunting trip On Earth.It showcases a remarkable 12-day journey to four of Africa’s most iconic destinations, created by roaring africa CEO and founder Deborah Calmeyer, photo: Aline Coquelle. Even better, the book has been endorsed by Robert Redford and includes moving testimonials from the actor who traveled with Roaring Africa.


The “Greatest Travel on Earth” on which this book is based is ROAR AFRICA’s annual Emirates Executive Private Jet trip, designed and hosted by Zimbabwe-born Calmeyer.

Roaring Africa: An Exclusive Travel Experience

This spectacular tour takes just 10 guests to the Holy Grail of Africa: Victoria Falls in Zimbabwe (one of the 7 Natural Wonders of the World), Okavango Delta in Botswana (the largest inland delta in the world), the Great Migration in Kenya , and our planet’s last wild mountain gorillas live deep in the misty rainforest of Rwanda’s Volcanoes National Park.

Every aspect of the journey ensures guests are immersed in a lost wild space where humans are still outsiders. Instead, guests are fully exposed to Africa’s wilderness, wildlife and thriving culture, with ample opportunity for exciting adventures while staying in the finest lodges. In addition to Kokel’s stunning images are stories of groundbreaking African artists, musicians, sommeliers, designers and conservationists blazing a trail in the land of their birth. Karl Mayer was right: “Everywhere structures are people.”

Deborah Karl Mayer
Deborah Calmeyer, CEO, ROAR AFRICA – Photo courtesy of ROAR AFRICA

In fact, relationships are key to the tribute to Africa, which Karl Mayer describes as “a sincere and genuine collaboration that goes deeper, dreams bigger and goes further than ever before.”

The Origins of Assurin’s African Adventure Book

Karl Mayer met Paris-based photographer and longtime Assouline collaborator Aline Coquelle in 2019 when she was photographing ROAR AFRICA’s first women’s empowerment retreat. From that chance meeting, Karl Mayer said, “a visionary exchange developed between our women’s empowerment journey and the ‘greatest safari’.” Earth. Erin and I both share the dream of creating a truly gripping book about Africa, unlike anything anyone has ever seen. “After viewing the book’s visual dreamscapes, you’ll feel a soulful connection and deep admiration for the beauty, tenacity and optimism of the people and places that Karl Mayer loved to share with his guests.

Zebras in Kenya - Photo by Aline Coquelle
Zebras in Kenya – photo by Aline Coquelle

As you delve into the pages, you discover that wildlife conservation, culture, and conscious travel are prevalent themes throughout the book, and both Karl Mayer and Kokel are passionate advocates of all three. During this special journey, The Greatest Safaris on Earthis a portal through which KARL MAYER and the ROAR AFRICA team showcase the vibrant beauty, creativity and precious wildlife of their home continent, and is also a desperate call to awareness of what is at stake – lost Wilderness and ensuing, Karl Mayer said “something of our own.”

next hunting trip

Twice a year ROAR AFRICA hosts some of the greatest wildlife tours on Earth. 2024 dates are August 10-22; August 25-September 6. Both tours are limited to 10 guests each and are priced at $135,000 per person.For more information, please contact Welcome @roarafrica.com. ROAR AFRICA aims to minimize the environmental impact of travel, purchase carbon credits equivalent to emissions, contribute to wildlife conservation and invest in the communities where it hosts guests.



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