Asus solidifies its An incredible, sustainable future Its drive for the circular economy saw a landmark 1.67 tonnes of plastic and other recyclable waste collected through a series of events in partnership with non-profit organizations Community of Organizations for Resource Allocation (CORA). The ASUS x CORA sustainability campaign is divided into three phases, each focusing on and involving various stakeholders to take a holistic approach to promote environmentally friendly products, reduce waste, increase awareness of circular economy and climate action, and educate people How to lead ecologically. Conscious lifestyle.
“At ASUS, we believe innovation and sustainability go hand in hand. As we continue to innovate our products, we strive to become more sustainable. We are very grateful to everyone, including our partners CORA, ASUS Philippines employees, us of partners, dealers and all Filipinos who help us fulfill this meaningful mission to protect and save our environment by recycling plastics and other daily waste, giving them a second life and serving people and the planet Creating a sustainable and incredible future,” said George Su, ASUS Country Manager Philippines.
In 2007, ASUS launched its first sustainable notebook computer, the ASUS Bamboo series.it received Its revolutionary engineering and design have earned it numerous environmental certifications and honors. Earlier this year, Asus launched its most sustainable Zenbook ever Zenbook S 13 OLED (UX5304), highlighting the company’s 2025 sustainability goals and its commitment to environmental stewardship. Zenbook S 13 OLED is a major step towards circular product design EPEAT Gold registered products have a positive environmental impact throughout the entire product life cycle, from material use and manufacturing to assembly, use and end-of-life.
Circular economy starts with us
ASUS held knowledge sharing activities its employees are called ASUS Sustainable Solutions: Circular Economy Starts with Us. CORA and its Center for Circulation Women’s Champions (CCWC) presented on the current plastic situation in the country. They educate ASUS employees on how to contribute to the circular economy by recycling typical household waste, such as plastic bottles. In addition to instilling personal change, the workshops also encourage employees to spread what they have learned to family and friends. After the seminar, ASUS employees held a two-month recycling event to collect plastic bottles, soft plastics, crack, colored paper and cardboard boxes. These office and household wastes are collected through CORA’s Eco-Ikot Center pop-up store, and dedicated trash cans are set up in ASUS offices. ASUS employees produced 840.6 kg. Total waste. The collected waste is then sent to CORA’s partner Sentinel Upcycling Technologies, where it is converted into high-quality products such as benches, school chairs and mobile waste bins.
Under the innovation and value creation pillar of ASUS’s 2025 sustainability goals, ASUS also donated two ASUS Zenbook laptops to CORA to help them with their management tasks. This includes recording data from the Eco-Ikot Center in Paranaque City and managing other programs and activities with public and private organizations.
The CORA Eco-Ikot Center is an inclusive, holistic recycling system that allows communities to exchange recyclables for points, which can be redeemed for various rewards. CORA’s Eco-Ikot Center is the first of its kind in the Philippines and globally, providing a sustainable solution to the plastic pollution crisis.
ASUS x CORA Mall Caravan
In the second stage, ASUS installed CORA Eco Ecological Center Pop-up Store Located in three ASUS stores, it allows Filipinos to recycle and reduce plastic waste. Filipinos can take home ASUS and CORA merchandise in exchange for clean and dry plastic bottles. CCWC introduced them and other mall patrons to the circular economy and the benefits of recycling common plastic waste.
Mall visitors can also experience the Zenbook S 13 OLED and understand the importance of supporting and using environmentally friendly products, further solidifying ASUS’s sustainability goals.
The ASUS x CORA Mall Caravan collected more than 1,100 plastic bottles, equivalent to 28.5 kilograms. It is held at SM Cyberzone in Megamall, North EDSA and Mall of Asia.
Celebrating International Coastal Cleanup Day
ASUS celebrates its final stop International Coastal Cleanup Day 2023 Led by Zenbook S 13 OLED Ambassador and CORA founder Antoinette Taus, along with volunteers from ASUS employees, media, influencers, partners, and resellers, the cleanup at Las Piñas Parañaque Wetland Park (LPPWP) ) Trash and debris on the shore. The combined efforts of 75 volunteers collected 646.2 kilograms. Plastic waste, Styrofoam, rubber materials and stuffed toys. The accumulated trash is sorted and recyclable materials are sent to CORA’s recycling partners.
Data collected during the event will help CORA and government agencies address Manila Bay’s critical waste problem. The LPPWP is part of the Manila Bay coast and is reported to carry There are an estimated 9.46 billion pieces of plastic waste.
Antoinette Taus, UN Goodwill Ambassador and founder of CORA, also said: “We need to reduce waste overall and ensure that the waste we generate ends up in the right place, entering the circular economy.”
The joint efforts of ASUS globally and its local markets have resulted in significant progress in key areas of sustainable development.in the recently announced ASUS 2022 Sustainability Report, the global technology leader detailed, exceeding Energy Star standards by 34%. Its environmentally friendly products also account for 87% of total product revenue. These and other factors have led ASUS to win multiple 2023 Asia Sustainability Reporting Awards and gain international recognition. ASUS will continue to develop local and global plans to become a net-zero emissions company by 2050.
