Google’s John Mueller was asked whether search quality can be quantified, which means it can be measured and expressed as an indicator. John Mueller’s answer was surprising because he stated that he has studied a search console quality indicator to help publishers.
What is website quality?
The concept of website quality may seem simple, but it is not.
John Mueller talked to many others Website quality Used for indexing and ranking, but its actual meaning in Google is a mystery, so we stick to our subjective ideas.
Screenshot of John Mueller discussing website quality
The concept of “website quality” is a subjective concept, which depends on personal opinions, which are greatly affected by their experience and knowledge levels.
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There is no absolutely objective way to express anything Website quality Yes.
Everyone is actually right “quality“What does it actually mean to Google, because Google did not specify the height, width, and depth of their definition of website quality.
As the questioner suggested, it may not be possible to quantify what multiple algorithms independently verify.
The person who raised this question is reasonably looking for something more objective and quantifiable.
problem:
“When you talk about improving the quality of your website, can this quality be quantified?
Or is it just a term used to determine how multiple algorithms perceive your website? “
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Website quality is not quantifiable
Perhaps not surprisingly, John Mueller confirmed that the quality of the site is not a quantifiable quality.
John Mueller replied:
“I think in a sense, this is not quantifiable because we have a quality score, just like you might have for advertising in web search.
We have many different algorithms to try to understand the quality of the website, so it is more than just a number, and so on. “
Search Console website quality metrics
Here, John Mueller revealed some surprising things. He said he has discussed the possibility of creating quality indicators in the search console.
This is really cool, because it shows that Mueller sympathizes with the publishers’ plight and sees if there is a way to help them develop some kind of quality metric.
Mueller continued his answer:
“I talk to the search quality team from time to time to see if we can display some quality metrics in the search console.
But this is very tricky, because we can create a separate quality indicator to display in the search console, but this is not the quality indicator we actually use for search, so it almost seems misleading.
If we are to accurately display the quality indicator we use, on the one hand it will open a little door to abuse, on the other hand, it will make it more difficult for the internal team to improve the indicator.
So this is a tricky balance.
I don’t know… At some point, maybe we will still perform some quality measurement in the search console. “
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Quality is not just a number
When Mueller said, “If we want to accurately show the quality indicators we use,” this does not mean that there is only one indicator. The statement must be understood in the entire context of his answer, he first pointed out that there are multiple quality-related algorithms, and “this is not just a number”.
Therefore, in order to provide actionable quality indicators, Google must reveal what the different algorithms related to quality are, which will “Abuse“As Mueller pointed out.
One thing we do know is that, according to Google’s standards, the meaning of website quality is broad, not just textual content.
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However, what is interesting is that Mueller left the possibility of having some kind of quality-related indicators one day.
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What does website quality mean?
Watch Mueller discuss site quality at 34:40 minutes:
