For the uninitiated, the beautician started her career at the beauty counter and worked in some of the world’s top skincare brands. She opened her blog in 2010, and the blog has been viewed more than 125 million times since then. .
Her outspoken attitude towards the industry has won her a large number of loyal followers, or she affectionately calls them “freaks.” Her Skincare Freaks Facebook group has more than 100,000 members, and her fans promoted Hiron’s suggestions in the group. She has accumulated more than 650,000 fans on’gram-this number almost doubled last year Something.
“It’s a bit like updating a reference book,” Hirons said of the new title, which contains updated brand and product recommendations-but you won’t find any viral TikTok hackers in this beauty bible. “I don’t follow suit at all,” she said. Instead, it is a detailed skin care guide written in “blog post style” that includes SPF, the correct sequence of skin care routines, and the exact amount of each product. She explained that it also has an “extended” “when life happens” section, which provides suggestions for dealing with the effects of hormonal changes on the skin (from puberty to menopause).
This book is also about what not to invest in-see: facial masks, gold-containing skin care products, and beauty refrigerators. “Do you know what I have been listening to? “My skin is too bad,” she told me on the phone. “And I’m like your skin is not! it’s beautiful! I take time to encourage people to take care of their skin. Obviously, if you have skin problems and need to see a different but still your skin dermatologist, you must love yourself. “
Although 51-year-old Hirons does not advocate adjustment, she is open to her use of fillers and Botox, even though she said that plastic surgery is too much for her. Her method of aging is to a large extent a “whatever you want” method. She wrote in the book: “No amount of skin care products can really prevent you from aging or change your facial structure.” “This is about managing expectations,” she elaborated on the phone. “When your estrogen does not come back during vacation, and your collagen is exhausted, lying on the floor almost like an empty potato bag, no product will’stimulate it’.”
Her recent skin care campaign is against the phenomenon she likes to call “menopause,” or the brand wave is plundering disadvantaged women who are close to perimenopausal or menopausal in order to launch a targeted skin care product line. “We are a new group of people they can chase, and people will chase it after seeing a dollar, which makes me miserable. Sometimes, you really have to experience it for yourself to really see it from the other side,” about two years ago Hirons, who started to receive hormone replacement therapy, said.
Hirons are strong supporters of retinol-considered the holy grail of anti-aging “skingredient”-if used properly. So what is wrong with us? “When it comes to retinol, everyone thinks they are cosmetic scientists,” she said. “A lot of times, they are too high, then peel off, blame the tretinoin, and then never try again because they are scared. Sometimes it is more important to mix with what makes it so effective.” Second? Consistency (or lack). “Vitamin A is something you must continue to use. You don’t see the difference once you use it,” she said. If you are trying out a new product, stick to it and let it have a chance to work.
So what do we expect from her skin care series? Currently, Hirons remains silent on this range. “Because my freak remembers everything!” Although she said that she has now signed most of the formula and is currently making the final decision on the packaging. “This is a protracted battle between sustainability and efficacy. What is really good for the product and what consumers really want? This is a challenge!” She hopes that Skin Rocks will be launched in the last quarter of 2022. So look at this space.
Skincare: The new editor of Caroline Hirons is now released (HQ, HarperCollins)
