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HomeLuxury LifestyleColdwell Banker Global Luxury Blog – Luxury Home and Style

Coldwell Banker Global Luxury Blog – Luxury Home and Style


Remember “quiet luxury” and “hidden wealth”? They were the most popular buzzwords in fashion last year, as the rich (or those who aspire to be rich) tend to gravitate toward products that whisper more than scream good quality.

Flashy logos and conspicuous consumption still won't happen in 2024 – but this movement of understated luxury is now showing up not just on the runways, but in portfolios.

Every CNBC, Hermes, Prada's Miu Miu and Brunello Cucinelli are all “quiet luxury” brands with good stock performance. Chief Investment Officer Hou Wey Fook said the companies outperformed their peers by 23%. DBS Bank. Investors appear to be looking beyond traditional luxury brands such as Gucci and Burberry. LVMH, Richemont and Swatch are also investor favorites because they are known for their understated elegance.

Photo by nic chi on Unsplash

Generally speaking, luxury goods stocks are usually recession-proof because they cater to high-net-worth individuals who are immune to recessions. But the widespread acceptance of quiet luxury reflects a real shift in consumer behavior that luxury real estate professionals should pay close attention to.

It's not just a matter of picking stocks. It’s about understanding luxury buyers and sellers and the world they live in. Affluent buyers may look for homes that exude quality and craftsmanship rather than ones that scream “luxury” with flashy status symbols and designer labels. By staying ahead of trends like quiet luxury, agents can become trusted advisors and build lasting relationships with high-value clients.

Craftsmanship, quality and timeless design win in today's luxury properties.





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