Conductor announced its first major move after raising $150 million in funding by acquiring real-time SEO auditing and monitoring technology ContentKing.
Today, Conductor has entered into a definitive agreement to acquire ContentKing.
ContentKing’s technology will be packaged in the Conductor platform as a holistic, end-to-end SEO solution for businesses.
Smart technology developed by ContentKing works in real-time, alerting marketing teams to issues before rankings are affected.
Over time, ContentKing learns which areas of the site need to be checked more frequently and prioritizes the issues that have the greatest impact on the business.
Conductor and ContentKing’s future plans
Conductor is designed to build a platform that brings together all the parts of the SEO workflow on which technical website monitoring is based.
ContentKing will play a major role in bringing Conductor’s vision to life. Specifically, Conductor focused on ContentKing’s real-time monitoring capabilities, and it sees the greatest opportunity to improve workflows for future marketers.
The combination of Conductor’s enterprise organic marketing platform and ContentKing’s 24/7 technology monitoring effectively raises the bar for marketing technology.
After the acquisition, all ContentKing employees will join Conductor.
What does this acquisition mean for marketers?
Conductor CEO and co-founder Seth Besmertnik explained what the acquisition means for the marketing team:
“With Conductor and ContentKing joining forces, digital teams will now be able to proactively ensure ongoing site best practices and rapid triage of any future issues. This will lead to more time spent improving the overall content and digital experience and less time troubleshooting, Lost revenue and time to worry about issues you didn’t know about or didn’t recognize before.”
Vincent van Scherpenseel, CEO and co-founder of ContentKing, sees joining Conductor as a major catalyst for the SEO industry:
“For ContentKing, this combination meaningfully accelerates our ability to achieve our long-term goals and vision. This is an exciting opportunity to be involved in building an end-to-end solution to understand how the team is working in an evolving search landscape (The never-sleep search environment) to work together and drive value.”
source: Content King
Featured image: Screenshot from contentkingapp.com/blog, February 2022.
