Boston, MA, June 02, 2022 (GLOBE NEWSWIRE) — Foundry (formerly IDG Communications), the global leader in media, martech and data for the tech community, released the 2022 Foundry Data & Analytics Study, which gives insights into organizations’ data-driven initiatives, investments, results and strategies. Data and analytics have been instrumental to helping organizations successfully solve problems and IT decision-makers (ITDMs) have taken notice as 84% of organizations have either already deployed or have data-driven projects on their roadmaps.
Data-Driven Projects Continue Moving Forward
Data-driven projects continue to accelerate as 34% of organizations stated that they have already deployed or implemented data-driven projects compared to 28% of organizations stating the same in 2021. However, enterprises are further along in their data-driven plans compared to SMBs as 92% of enterprise organizations have already deployed or are considering data-driven projects compared to 79% of SMBs.
For businesses moving data-driven initiatives forward, top goals and objectives include:
- Improving and automating internal business process (50%)
- Improving customer insight and engagement (46%)
- Improving customer service and support (43%)
- Improving and automating IT operations (43%)
- Improving existing products (36%)
- Improving information security and cybersecurity (36%)
“Data and analytics tools continue to improve and the clear demand for these types of projects will continue to…
