Newark, July 16, 2022 (GLOBE NEWSWIRE) — As per the report published by The Brainy Insights, the global decorative coatings market is expected to grow from USD 69.60 billion in 2021 to USD 99.66 billion by 2030, at a CAGR of 4.07% during the forecast period 2022-2030.
The rising urbanization and industrialization worldwide and the preference for a glossy appearance in-home infrastructure are anticipated to expand the demand for the decorative coatings market during the projection period. Moreover, the increasing advancements & developments in the industry and developing instituting buildings are also helping to propel market growth. However, the growing environmental influences of solvent-borne coatings with VOC emissions involved in its production and growing vulnerability & fluctuation in raw materials costs are restraining market growth factors. Furthermore, the increasing investments in emerging markets and the increasing R&D activities are opportunities for market growth..
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Competitive Strategy
To enhance their market position in the global decorative coatings market, the key players are now focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships.
• For example, in June 2021, PPG Industries Inc., United States-based coatings and specialty…



