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Digital anthropologist Brian Solis: “The company must now prepare for the N generation” [Video in English]

By Magali De Reu, Bulowie

In addition to being a best-selling author, Brian Solis may also be an authority on marketing and social media. As a “digital anthropologist,” Americans are always paying attention to the pulse of upcoming social change. In the new episode of Techmag, he discusses future trends in the digital field and how companies can prepare for the new normal.

Without leadership, business as usual

When I talk to Brian Solis, Salesforce’s global innovation communicator, in my daily life, this is a crazy time to say the least. Therefore, the new crown crisis is not the only reason why he is currently at home.because When we speak After the death of George Floyd, riots broke out in the United States, as did riots in his hometown of San Francisco.

“I wrote an article yesterday, but I can barely concentrate,” Solis sighed deeply. “We are still in the midst of a pandemic, and now there have been more protests and street fights. At the same time, Elon Musk’s SpaceX Dragon Crew was sent into space. For some companies, it is still Business as usual I actually think this is totally crazy.Of course, the complete lack of leadership in our country will not help.. “

Now that we are all at home, Solis is obviously not the only one who is upset. We may be more affected by smartphones than ever before. As a result, he wrote this book last year “Life Scale: How to live a more creative, productive and happier life”. “It’s time to reinvent yourself,” he continued. “On the other hand, polarized messaging and addictive apps like Facebook can slow down our creativity. Try new little things-they will increase your happiness.Besides, you don’t have time to experience your feed scroll. “

Generation N

Brian Solis (Brian Solis) announced this information a few years ago, when he said in a keynote speech The speed of technological and social development has exceeded our adaptability. The next ten years will happen to us, that is, they will happen to others Gate Us, he said. Now it turns out that it may have both.

“I once talked about Generation C– Connected customers ——Now it’s Generation N,” Solis continued. “They represent a new type of customer whose characteristics are not demographic factors, but severe damage. Their priorities look completely different from ours, which affects their decision-making process and buying behavior. In any case, it has accelerated the company’s need to adapt its business model to the digital world we have never seen before.

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