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“Dreams in My Shoebox” educational campaign meets the needs of future-proof classrooms


In its Basic Education Report (BER), the Department of Education (DepEd) highlighted challenges in providing basic education to Filipino students, including issues related to school infrastructure and teaching materials.

The annual education program “Dreams in a Shoebox” (MDIAS), launched by strategic marketing agency TeamAsia in partnership with the Yellow Boat of Hope Foundation (YBH), is firmly committed to bridging the digital education gap and is actively committed to supporting the creation of future-oriented classroom. An initiative led by YBH, through the establishment of educational centers (called e-centers) in some of the most remote areas in the Philippines, children will receive the basic resources for face-to-face learning, including six computers and the equivalent of a year’s worth of Internet services, printers and printing materials, school supplies, masks, hand sanitizer and a budget to cover logistical costs.

TeamAsia Managing Director and MDIAS Chief Dream Builder Bea Lim expressed her dedication to the cause: “As we enter an era marked by technological advancement, we must provide our students with the means to succeed. We are passionate about e-hub’s donation represents our commitment to creating classrooms of the future that foster creativity, critical thinking, and collaboration. By providing these resources, we help students dream bigger and achieve more.”

Dr. Anton Mari Lim, co-founder of YBH said: “We are proud to partner with My Dream in a Shoebox to empower children to transform their #BiggerDreams into bigger and brighter realities. These electronic centers are more than just technology Tools are also bridges to opportunity, empowerment and a brighter future.” Therefore, YBH is committed to creating more opportunities or pathways for children.

In addition to the e-Center, MDIAS plans to raise P250,000 through donations to assist 10 scholars in each of the 10 partner communities in the Philippines. Donations will help pay for school supplies for the children and hygiene kits including masks and alcohol.

If you are interested in participating in this year’s MDIAS event, please follow these steps to donate:

  1. Visit My Dreams in a Shoebox website exist https://shoeboxcampaign.teamasia.com/
  2. Click the “Donate Now” button.
  3. Choose the cause you want to donate to: donate to a dream kit, support a scholar, or fund an e-center. You can also donate to everyone!
  4. If you would like to donate a dream kit, the amount is P300. To support the Electronic Center, you can enter the amount you would like to donate and click “Donate.” But if you want to support the scholars or the community, you can choose to donate PHP2,500 or PHP25,000 respectively.
  5. Check your shopping cart and click “Proceed to Checkout”.
  6. Fill out the bill, select your payment method, and click “Place Order.”

“We can all do our part — filling a shoebox with supplies and sending them in, making a donation to support a scholar, or even the simple act of sharing a post with our network and friends to encourage them to donate or volunteer,” Bea Lim said. “As someone told me before, it has now become our driving force and belief, ‘Hangga’t may bata na nangangarap at nangangailangan, nandoon ang My Dream in a Shoebox.'”

Donate now and see how a small effort can have a huge impact on young people and communities.To find out more about the event, visit the website Shoeboxcampaign.teamasia.com Or contact the organizer Shoebox@teamasia.com.



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