Almost wherever you look, you will see Companies and industries Efforts are being made to work in a more environmentally friendly way. Consumer pressure, legislation, and the recognition that everyone needs to work together to truly save the planet are all urging business leaders to accelerate the pace of change. So much so that the entire industry is completely changing the way they work.
This includes the marketing industry. Below are a few examples of the steps that marketing companies are taking.
Overview of green strategies being used by marketing companies
Most marketing companies are trying to make their business net zero. They are doing everything that most other entities are doing, including:
- Reduce energy and material consumption
- Procurement of energy and materials from green sources
- Switch to electric vehicles
- Reduce employee commuting by allowing more people to work from home
The world’s largest marketing agency will achieve net zero by 2025
Take WPP plc, the world’s largest advertising company, as an example. Their goal is to achieve net zero in operations by 2025 and net zero in the supply chain by 2030. They know these are realistic goals because they have been actively working to reduce their carbon footprint since 2006.
Development of environmentally friendly advertising materials
The industry is keenly aware that a large amount of materials and energy are used to produce and place advertisements. Unfortunately, there is no way to reduce the past to zero.But there are some ways to ensure that the materials used are compatible with environmental Protection As much as possible. And it can be reused as much as possible, or, if not, recyclable.
Environmental protection digital signage
Take digital signage as an example. An advertising medium that has become more and more widely used.Shops, clinics, bars, restaurants and other businesses are getting easier to purchase Environmental protection digital signage. The power consumption of the screen has dropped sharply, and is still declining with the development of new technologies. If the company uses green energy, the impact of running the screen is very low.
Solar digital display advertising
Digital displays can also be purchased now Solar energy. Facts have proved that this choice is particularly popular among billboard companies. They found that the higher purchase price was quickly covered by the fact that they didn’t need to pay anything to run their screen. The billboard company can remotely change the content displayed on it. Give them the opportunity to serve more customers from that billboard last time, which allows them to make more money.
Reduce waste in landfills
The fact that the content displayed on solar digital billboards and screens can be changed remotely also helps them to obtain a green certificate. Most billboard posters cannot be recycled. It is difficult to peel them off the board. In addition, even if you can remove them, the gloss finishes and chemicals used in inks and glues mean they cannot be recycled safely. Therefore, they can only enter the landfill in the end.The digital display eliminates the need for paper, cards or plastic posters and banners, thus eliminating all of these Potential pollution.
Use equipment made from recycled materials
In addition to being designed to consume less electricity or be powered by solar energy, digital displays are increasingly made of recycled materials.A good example is Philips 24 inch 1B7QGJEB For the screen, it uses recycled plastic and metal. Phillips also ensures that it does not contain substances such as halogens, lead or mercury.
Switch to recyclable advertising materials
Perhaps more importantly, when the screen can no longer be repaired, everything inside can be recycled by itself. Marketing companies encourage their customers to use this type of display technology. For example, by providing them to bars, cafes, restaurants, shops, and clinics that rent digital displays from them.
Where there is no choice but to use paper-based advertisements, it has begun to provide more environmentally friendly alternatives to traditional posters and banners. For example, posters printed on recycled paper use ink that contains fewer chemicals and are designed to be easy to peel off and recycle.
The above is just an experience of what the advertising industry is doing to go green. Thousands of people have registered as part of the Advertising Association’s Advertising Net Zero Program. By joining forces, the industry is learning from each other, enabling them to move faster towards a more sustainable future.
