Google Announces Popular Searches in 2021

Google’s annual review of this year’s hottest searches offers many ideas for content publishers looking to take advantage of long-tail keyword opportunities.

Data on popular searches are published every year, which is interesting in itself, but you may find yourself asking “What can I do with this information?”

At first glance, this data has nothing to offer other than satisfying people’s general curiosity about Google search content.

Take the whole Top 10 searches in 2021, E.g:

1. NBA
2. DMX
3. Gaby Petito
4. Kyle Rittenhouse
5. Brian Laudry
6. Mega Millions
7. AMC stock
8. Irritation check
9. Georgia Senate campaign
10. Squid game

It can be said that as a search marketer or content publisher, there is nothing you can do.

These are huge topics, and at this point, the chances of any one of them getting ranked are slim.

However, if you dig deeper, you will find Long tail keywords People searched the most this year.

You will find that the questions people ask—the things that searchers really need help—are opportunities.

Let’s review some of them, and maybe you will find some ideas for the next part.

Note that these are the most popular “trending” searches, which means the keywords with the largest increase in search volume from 2020 to 2021. These are not necessarily all popular searches on Google.

Google’s most popular long-tail keywords in 2021

Popular “how to” searches in 2021

Answering people’s questions is the cornerstone of content publishing, so we will start with some inspiration from your next “how to” article.

If you can provide the most comprehensive answer to one of these questions, you may see a lot of traffic flooding in front of you.

How to help others

1. How to help Afghan refugees
2. How to help Texas
3. How to help India COVID
4. How to help children cough
5. How to help foster children

How to be

1. How to qualify for a stimulus check
2. How to become more attractive
3. How to be happy alone
4. How to be a bad guy
5. How to be a good boyfriend

How to style

1. How to design straight jeans
2. How to design wolf hairstyle
3. How to design a corset
4. How to design a ring
5. How to design a sweater vest

Popular recipe searches in 2021

Food bloggers looking for some unusual recipes can find inspiration in the following popular search lists:

1. Douyin Pasta
2. Bacon sauce
3. Birria Tacos
4. Crockport Chicken
5. Hamantashin
6. Squid game biscuits
7. Toasted oats
8. cicada
9. Gigi Hadid posted
10. Mashed potatoes

Popular “this or that” searches in 2021

One type of query that is often overlooked is the “this or that” search.

Regardless of how to use a word correctly, or what is the difference between two things, “this or that” search is a general type of keyword that provides many opportunities for new content.

Here is what searchers need to be clearer this year:

1. Influence or influence
2. Barbie, Bratz or Fairy
3. Allergies or COVID
4. Boneless or boneless
5. Phuket or Phuket
6. Pfizer or Moderna
7. Sinus infection or COVID
8. Choose Bidoof or Bidoof
9. Cold or COVID
10. Parliament building or capital

More popular searches in 2021

This is just some of the most popular searches this year. I chose these searches because I think they are most useful for publishers.

At Google Search year Mini website.

Google has also compiled this year’s video review in the search, which you can see below:

Featured image: Screenshot from blog.google/product/search, December 2021.